Marketing Copywriter

Job Title

Marketing Copywriter

Agency

Texas A&M Agrilife Research

Department

Marketing and Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

About Texas A&M AgriLife

Texas A&M AgriLife is comprised of the following Texas A&M University System members:

• Texas A&M AgriLife Extension Service
• Texas A&M AgriLife Research
• College of Agriculture and Life Sciences at Texas A&M University
• Texas A&M Forest Service
• Texas A&M Veterinary Medical Diagnostic Laboratory

As the nation’s largest most comprehensive agriculture program, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System. With over 5,000 employees and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve lives, environments and the Texas economy through education, research, extension and service.

Click here to learn more about how you can be a part of AgriLife and make a difference in the world!

Position Information

The Marketing Copywriter is a dynamic writer and content creator on the Content Marketing Expert Team within the Texas A&M AgriLife Marketing and Communications. This role blends storytelling with strategy by crafting compelling marketing and content across platforms including web, video, digital ads, social media and email newsletters. They are responsible for developing bold, engaging copy that sparks curiosity and drives action. This position brings creativity, punchy writing and an understanding of what hooks audiences. This team member adapts messaging across platforms, collaborates with cross-functional teams and writes with flair while maintaining clarity, brand voice and strategic purpose.

Responsibilities:

Marketing & Editorial Writing

• Write marketing content, including features, campaign stories, social captions, headlines, ad copy and promotional web blurbs with a strong focus on creativity, clarity and performance.

• Create and distribute of the AgriLife Today newsletter, ensuring it is timely, compelling and aligned with strategic goals.

• Write copy that inspires interest, drive conversions and connect with public audiences.

• Adapt content across formats and platforms, optimizing for engagement, scannability, SEO and tone.

• Write and edit with an eye for precision, persuasive messaging and emotional impact.

Platform Collaboration & Content Execution

• Partner with social media, web, video and editorial teams to develop copy that performs across channels and enhances the user experience.

• Support strategy creation and create copy for integrated marketing campaigns, including headlines, taglines and cross-platform messaging.

• Assist with content testing, A/B messaging and optimization based on performance data and feedback.

• Review and edit marketing and promotional content to maintain brand voice and quality standards.

Unit Liaison & Content Strategy Support

• Serve as a content partner to assigned AgriLife units, helping surface ideas, translate impact into content opportunities and align messaging with goals.

• Stay informed on unit developments and work with partners to bring forward timely, high-interest content that drives awareness and engagement.

Other Duties as Assigned<