Digital Marketing Operations Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:

The Digital Marketing Ops Specialist is an integral part of our marketing automation implementation process. This role specializes in the meticulous execution and sending of lifecycle campaigns through e-mail as well as managing our local restaurant pages. The specialist has a strong understanding of customer lifecycle marketing, digital communications and experience managing web CMS content.

Job Qualifications:

• 3+ years of experience in CRM or digital marketing, specifically in digital communications and lifecycle marketing required 

• Hands on keyboard experience in digital communication platforms implementing creative templates, setting targeting, and deploying communications. Braze experience is preferred

• Experience with end to end project management and proactively reprioritizing based on business need 

• Experience in the QSR retail, online ordering, or third-party delivery is a plus

• An unwavering attention to detail and commitment to impeccable execution

• Strong organizational prowess, adept at managing a high-frequency sending calendar

• Stellar communication skills, adept at liaising across teams and stakeholders

• Proactivity, with a continuous drive for process optimization and excellence

Location Requirement: 

This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):

• Own the deployment of e-mail campaigns - inclusive of building targeting, implementing creative, and setting up measurement parameters based on the requirements of the lifecycle management team

• Develop and implement communication strategies to increase the effectiveness of e-mail communications 

• Conduct A/B testing on messaging elements including subject lines, CTAs, etc to develop a source of best practices as well as ongoing optimization for the mobile communication channels 

• Manage and optimize inbox placement and subscriber list 

• Lead the process to launch local listing pages for new shop openings across marketing and the field 

• Manage QA process across the mobile deployment and offer/promo execution process with cross-functional partners from marketing, IT, and Customer Experience 

• Lead weekly channel and campaign level - providing both insight on performance as well as delivering recommendation for future optimization 

• Partner cross-functionally with creative team, ensuring each campaign is presented beautifully and on brand

Skills:

• Detail oriented 

• Intellectual Curiosity 

• Hungry  

• Proactive 

• Adaptable 

• Proficient in Martech Systems

Physical Requirements:

• In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions

• Must be able to collaborate in-person with occasional impromptu in-person meetings 

• Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels

• Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches.  Must be able to occasionally move or lift office items up to 25 pounds

• Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.

• Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.

• Vision Requirements: Vision must be adequate or correctable to perform essential j