Social Media & Digital Lead - SheaMoisture

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

• Develop and implement a comprehensive social media and community engagement strategy that aligns with SheaMoisture’s overall marketing objectives and foster a positive and active online community. 
• Lead and manage the development and execution of content on our owned social channels including proactively identifying emerging trends, platforms, and opportunities to keep SheaMoisture at the forefront of the social media landscape.

WHAT WILL YOUR MAIN RESPONSIBILITES

• Lead the 'voice' of the brand online and build strong engagement with communities across social media platforms using our owned channels including fostering community engagement by actively monitoring and responding to comments, messages, and mentions, building and maintaining relationships with followers and identify opportunities to amplify user-generated content and develop/implement strategies to connect more intimately with our community both online and in-person.
• Collaborate with cross-functional teams to make sure that the content we’re making for social can be maximized across other channels and collaborate with Content Lead and Influencer Marketing Lead to share community insights and inform future content and campaign strategies. 
• Champion user-generated content (UGC), identifying and elevating authentic content that resonates with SheaMoisture and our community.
• Track and analyze social media metrics to assess the effectiveness of content and campaigns-- provide regular reports with actionable insights to inform future strategies.
• Continuously optimize our social media strategy based on engagement insights and trends.
• Other social content and influencer duties as assigned. 
   

WHAT YOU WILL NEED TO SUCEED

• Experience & Qualifications
  • Community Management Experience: Proven experience directly managing online communities, ideally for brands or in the beauty industry. This could include:
    • Growing and engaging social media audiences
    • Creating and executing community engagement strategies
    • Moderating online discussions and managing conflicts
    • Tracking and analysing community metrics
  • Content Creation Experience + Copywriting: Demonstrating the ability to create engaging content for social media, or other online platforms.
  • Customer Service Experience: Experience interacting with customers, addressing inquiries, and resolving issues in a professional and empathetic manner.
  • Additional Desirable Experience
    • Experience with Beauty Brands: Working directly with beauty brands, retailers, or agencies is a significant advantage.
    • Knowledge of Beauty Industry Trends: Demonstrated understanding of current beauty trends, products, and consumer behaviour.

Skills

• Core community Engagement & Management:
  • Online Community Building: Demonstrated ability to cultivate a positive, engaged online community around a brand. This includes understanding platform dynamics and fostering authentic interactions.
  • Social Media Expertise: In-depth knowledge of relevant platforms (Instagram, TikTok, YouTube, etc.), including best practices, content formats, and audience nuances.
  • Community Moderation: Skilfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment. This requires strong judgment and sensitivity to diverse perspectives.
  • Relationship Building: Building and nurturing relationships with community members, influencers, and internal stakeholders. Excellent communication (written & verbal) and active listening are crucial.
  • Community Insights & Analysis: Analysing community data, identifying trends, and extracting actionable insights to inform brand strategy and content.
  • Proactive Engagement: Taking initiative to s