Director of Paid Media Buying

We’re searching for a Director of Paid Media Buying, someone who works well in a fast-paced setting. In this position, you’ll lead the paid media efforts across all paid platforms and across the organizational footprint, be responsible for developing and executing comprehensive paid media strategies that align with the organizational brand strategy and marketing objectives, and oversee a team of talented professionals and collaborate closely with cross-functional teams to optimize campaign performance and drive performance goals. 

Think you’ve got what it takes? 

Job Duties & Responsibilities 
•    Lead, develop and implement paid media strategies across all paid media channels (e.g., OOH, OLV, streaming, programmatic display, native, broadcast, etc.) to align to strategy and meet goals 
•    Develop and manage executive view of messages in market for the enterprise; including timing, tactics and creative examples 
•    Stay abreast of industry trends and best practices in paid media and incorporate them into our strategies 
•    Manage and optimize paid media campaigns, including budget allocation, bid management, and performance tracking. Present campaign results, insights, and recommendations to key stakeholders 
•    Manage a team of media planners and specialists and help to establish guidelines for individual and team performance to ensure desired outcomes and to meet department and organization goals. Provide strategic guidance and mentorship and foster their professional development ensuring high performance 
•    Maintain responsibility for completion of work within the team and hold team members accountable with regard to accomplishing job responsibilities 
•    Complete timely performance appraisals for direct reports 
•    Ensure that new staff attend hospital and departmental orientations within 30 days of employment 
•    Report financial performance on a monthly basis 

Skills & Requirements 
•    Bachelor’s degree in marketing, communications, design or a related field required 
•    10 years of experience in paid media strategy, with a proven track record of successfully managing large-scale campaigns across omni-channel platforms required 
•    3 years of leadership/supervisory experience required 
•    Experience in a leading hospital/healthcare environment with additional breadth of experience, particularly in a corporate arena preferred 
•    Strong experience leading and managing diverse teams of people, developing and executing strategic vision and building key internal and external relationships 
•    Proven record of accomplishment in developing, implementing and executing paid media campaigns and advancing strategic programs as part of an integrated marketing mix 
•    Strategic thinker with excellent communication skills and experience developing business cases to support plans and activity and secure resources 
 

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years. 

Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston; and Texas Children’s Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children’s Health Plan, the nation’s first HMO focused on children; Texas Children’s Pediatrics, the largest pediatric primary care network in the country; Texas Children