Director, Content Marketing

About the opportunity

Contentful Marketing is seeking a Senior Director of Content to build our content marketing strategy to drive market awareness and growth. The Senior Director of Content will spearhead a center of excellence that harmonizes content strategy, planning, creation, publishing, and measurement across the organization. You will lead a diverse and talented team of writers, editors, and designers to define, develop and deploy a world-class, multi-channel, and multi-format content strategy to drive adoption and pipeline.

This is a global role that requires the ability to understand and cater to the differentiated needs of various key markets and audiences. You understand the funnel, know how to meet a digitally connected audience where they are, and have developed innovative content ideas to maximize content marketing performance and conversion across all paid, owned and earned channels.

You will be a leader in our Brand Experience team, working alongside our Brand Design, Partner Marketing, Corporate Events and Communications teams, while partnering closely with Demand Generation, Website and SEO, Product Marketing, Developer Relations, Customer Marketing and Analytics to conceptualize, research and deliver content assets that truly move the needle for Contentful in a highly competitive marketplace. This role reports directly to the Senior Director of Brand & Creative.

What to expect?

As a content marketing professional with exceptional content strategy, writing and editing chops, people management skills, and a proven ability to work cross-functionally, your role will include but not be limited to:

Strategy & Planning

• Create a cross-organizational strategy for content planning, creation, publishing and measurement. 
• Partner with audience experts to turn insights into content that helps customers achieve their business outcomes. Ensure content is created with a target audience and distribution-first mindset.
• Refine and execute our content marketing strategy to engage key business, marketing and developer personas with highly relevant content for each point in the customer journey, from top-funnel acquisition to nurture and ongoing customer education.
• Develop POVs on core content topics in collaboration with other SMEs across marketing, solution engineering, professional services, and product while applying your communication and influencing skills to socializing key themes and ideas across the company, particularly with product and engineering teams.
• Leveraging the subject matter expertise across the company to build and utilize content that is engaging a community of chief digital officers. 
• Oversee the company-side centralized editorial calendar to ensure visibility is established into all content created for external audiences. 
• Implement and manage a cross-functional content council to foster collaboration and best practice sharing.

Production

• Standardize and streamline content production processes to ensure efficiency and business strategy alignment
• Build a content factory to scale content production across all stages of the buyer’s journey to drive higher traffic and engagement for each target segment, and builds on opportunities in key markets.
• Establish standardized guidelines to ensure content quality, consistency, and brand adherence
• Manage, skill up and scale our team of writers, editors, and researchers to ensure our messaging is consistent and differentiated across our content investments (written and video assets, as well as other exciting things we dream up)
• Recruit and manage outside agencies and freelancers to extend capacity and capability, and leveraging our user community to drive and scale the production of compelling content to be used across a variety of channels and audiences.
• Work with our Customer Marketing and Product Marketing teams to secure relevant customer references, and product and market subject matter expertise, to amplify and enrich content marketing assets.

Execution / Measurement / Optimization

• Define and oversee content measurement and KPIs to ensure content performance and optimization. 
• Implement best practices for content hygiene and maintenance to ensure optimum content performance. 
• Measuring the impact of our content assets, and refining our resource allocation and processes accordingly.

What you need to be successful?

• BA or equivalent degree, preferably in communications, marketing, journalism or related area of expertise.
• Minimum 8 years of experience in global content-centric marketing roles in the software (SaaS) and/or technology sector. 
• You are a proven expert in modern content marketing and strategy best pra