Sr. Director – Marketing Strategy, Group Benefits, Protection and Retirement (Remote)

The work we do has an impact on millions of lives, and you can be a part of it.We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
SUMMARY:   Leading the marketing strategy efforts for Protective’s life, annuity and group benefits areas, this position drives the development and commercialization of holistic value propositions to achieve business growth. This role leverages deep industry expertise and commercial awareness to align marketing strategies with business goals, ensuring impactful outcomes, sustainable growth and competitive advantage. The Sr. Director of marketing strategy is responsible for a team that develops and executes strategic marketing initiatives that drive financial and operational performance across their respective lines of business. The role will partner with executive leadership in product development, sales, operations and business strategy to leverage insights and build go to market plans.      ***This role will be titled "Sr Dir Prod & Channel" within our organization.***

RESPONSIBILITIES

• Translates divisional strategy into actionable marketing plans that deliver measurable impact on business performance. 
• Leads teams of line of business marketing strategists, ensuring alignment and integration of marketing initiatives across multiple segments.
• Maintains comprehensive understanding of internal and industry standards, market dynamics, and regulatory environment. 
• Applies commercial insights to identify opportunities for innovation and differentiation in marketing approaches.
• Drives financial and operational performance through effective resource allocation, cost-benefit analysis, and oversight
• Negotiates with and influences senior executives within and outside the department to ensure strategic alignment and common, achievable goals are set for the department
RELATIONSHIPS AND COMMUNICATION
• Establishes and maintains close working relationships with management throughout the company, particularly focusing on partnering with line of business stakeholders within the asset protection and operations areas as well as our corporate functions.
• Builds collaboration within own team as well as across the marketing department to achieve common goals and best possible outcomes
• Leads team to ensure clear and positive information flow back and forth between line of business stakeholders and marketing at all levels
• Works closely with asset protection and operations leadership to provide a constant flow of information including progress on key initiatives.
• Effectively communicates with all levels of the organization.  
LEADERSHIP, TALENT AND DEVELOPMENT
• Provides strong leadership by setting, communicating and modeling high standards of performance and professionalism, developing and maintaining a high level of personal credibility and work ethic with coworkers, direct reports and staff and demonstrating consistent sound judgment. 
• Creates a positive culture within the organization stressing company values, results, teamwork, development, accountability and professionalism.
• Recruits and develops talent for the future by encouraging stretch assignments, supporting training and development and encouraging a coaching environment.
• Mentors key talent for development into future roles. 
PERFORMANCE MANAGEMENT, RISK MANAGEMENT, GOVERNANCE AND FINANCIAL MANAGEMENT 
• Effectively manages investments in various strategic initiatives while also managing routine operational expenses in collaboration with campaign strategy.
• Monitors issues, performance and standards.  Takes appropriate actions such as re-establishing priorities, re-allocating resources or coordinating with other areas to expedite completion of initiatives and maintenance of an efficient and productive organization. 
• Demonstrates a high level of financial literacy to effective manage expenses and capital spending.
• Performs careful, well-analyzed and researched cost-benefit analysis to drive decision making and provides subsequent outcomes-based updates.   
BUSINESS ACUMEN AND IMPACT 
• Accountable for the performance and results of the line of business marketing strategy group within the division.
• Maintains general understanding of internal and industry standards, market dynamics, and regulatory environment.
• Leverages customer and industry insights to identify opportunities for differentiation in marketing approach

KNOWLEDGE, SKILLS AND EXPERIENCE

• An undergraduate degree in marketing or other quantitative discipline is required; a Master’s degr