Senior Digital Marketing Manager

At KBI Biopharma, we are advancing science and accelerating breakthroughs. As a global leader in biopharmaceutical development and manufacturing, we empower life science companies to bring new medicines and vaccines to the world faster. Explore your potential at KBI, where innovation meets impact. 

Position Summary:

The Senior Digital Marketing Manager is responsible for the execution of digital marketing activities for KBI Biopharma. These activities support our multi-channel marketing programs to build awareness and demand generation for our global CDMO services, capabilities, and presence. The Senior Digital Marketing Manager will use their comprehensive marketing experience, strong execution skills, and understanding of digital marketing best practices to promote CDMO services into specific customer segments that include BioPharma, Diagnostic and Life Science in all regions. Key responsibilities include SEO, SEM, digital advertising, email, website upkeep (HubSpot), and social media management. This collaborative individual will need to work effectively with the KBI Biopharma global marketing team as well as multiple external vendors and media platforms to drive results.

This position reports to the Senior Director, Global Marketing and works with the broader Global Marketing team, and includes site heads, subject matter experts (SMEs), and regional BD (Business Development) leads in NA, EU & APAC – to identify appropriate strategically differentiated inbound/outbound marketing methods (meanwhile, continuously refining customer focused approaches), messages and themes.

Responsibilities:

• Manage all aspects of email campaigns, including template creation, automation building/drip campaigns, and reporting.

• Update the KBI Biopharma website content as needed, including text & image changes, new pages (and/or landing pages), and data uploads.

• Create and optimize digital ads to target various life science/biotech personas, utilizing Google Ads, LinkedIn, partner display ads etc.

• Frequently audit and optimize SEO/SEM performance.

• Responsible for strategic digital performance and growth.

• Responsible for digital integrations and digital processes that overlap between functions, e.g. Marketing and Business Development.

• Responsible for upkeep of social media approach, and calendar and post scheduling related to marketing campaigns, conferences and events, and other relevant content.

• Provide digital channel support for the launch of new services.

• Effectively utilize web, marketing automation, CRM and social media tools for digital engagement.

• Utilize analytical tools and revenue reporting data to guide sound marketing decisions to meet or exceed financial and marketing performance objectives.

• Interact with varying levels of leadership to report on progress and escalate challenges.

• Interact with strategic and technical marketing leads to execute downstream marketing tactics.

• Provide support to business development team for implementation of programs to drive lead generation and awareness activities to meet revenue goals.

• Hold alignment between corporate, portfolio, and services/technology level messaging for clear market communication.  

Requirements: 

• 8+ years of experience leading all global, digital efforts for large life science portfolios

• Ability to drive strategic digital and content growth through both brand- to value-based campaigns, and ability to effectively communicate to other (internal) commercial functions about the importance of consistent digital strategy and intentional demand generation

• Demonstrated knowledge and experience of digital marketing channels (social media, web, etc.) and tools (Salesforce, HubSpot, marketing automation etc.).

• HubSpot expertise, including email generation, automation building, landing pages, and forms.

• Experience creating and optimizing paid ads (Google Ads, LinkedIn, display ads etc.).

• SEO/SEM optimization experience.

• Knowledge of social media management best practices for B2B.

• Thrives in a fast-paced environment that requires successful management of multiple projects and resources concurrently and with high attention to detail.

• Collaborates easily and effectively with an ability to influence without direct authority.

• Exceptional communication, organization, analytical, digital, project management and planning skills.

• Strong working knowledge of MS Office (Word, Excel and PowerPoint).

Salary Range: $125,104 – $172,018

Salary range provided per current averages and expectations.