Director, People Brand Storytelling

JOB SUMMARY 

 At Marriott, you can be a part of something bigger than yourself. As the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. 

 

As the Director of People Brand Storytelling, you are Marriott’s content engine—the enterprise leader shaping how we capture, elevate, and share associate stories across the globe. This role is equal parts internal and external brand activation. In this role, you bring the Be people brand to life by showcasing how associates Begin their journeys, Belong to a global community, and Become who they’re meant to be at Marriott.

 

You will oversee a storytelling pipeline that fuels associate engagement channels, powers the Life at Marriott blog, and manages the Marriott Careers social media channels to grow visibility and engagement externally. You will establish and lead strategies that turn authentic associate experiences into content with reach, impact, and consistency. By providing editorial oversight and managing the systems, tools, and processes behind content creation, you will ensure Marriott’s stories are crafted with clarity, quality, and heart on a global scale. You will also lead workplace award submissions (including Great Place to Work), activate associate advocacy programs, and support Marriott’s alumni initiatives.

 

With a hands-on approach, you will balance leadership of a small team with direct ownership of content planning, editorial review, distribution, and innovation. You will also drive Marriott’s AI-enabled associate engagement strategy, using the latest technology to automate and personalize content, scale storytelling globally, and deliver efficiencies across the enterprise. 

 

What Success Looks Like: 

• A scalable, enterprise-level storytelling framework, enabling consistent and efficient content creation. 

• A global, culturally inclusive and steady pipeline of high-quality stories fueling associate engagement channels, social media, and external platforms. 

• Strong alignment between internal and external Employer Value Proposition (EVP) messaging, key themes and expression of our Be brand 

• Increased visibility and engagement through Marriott Careers social media channels and the Life at Marriott blog. 

• Recognition through successful workplace awards submissions. 

• Associates empowered as advocates, amplifying Marriott’s People Brand internally and externally. 

• Clear storytelling KPIs tied to culture impact, engagement, employer brand health, and advocacy 

• A data-informed content strategy and ongoing optimization using insights from associates, sentiment data, and cultural listening  

 

 CANDIDATE PROFILE  

 

Education and Experience  

 

Required 

• 4-year degree in Business Administration, Marketing, Communications, or related field required.  

• 3+ years of experience in employer brand and/or recruitment marketing 

• 10+ years of experience in editorial leadership, content strategy, employer brand, or social/digital media. 

• Proven expertise in editorial oversight, with strong writing, editing, and storytelling skills rooted in journalistic principles. 

• Demonstrated success managing social media channels and external content platforms for a global brand. 

• Experience partnering with media and communications teams to maximize storytelling reach and visibility 

• Track record leading workplace award submissions and recognition strategies 

• Demonstrated ability to serve as a content engine for multiple teams across a complex, global organization 

• Strong leadership and team development skills with a hands-on approach to content creation and distribution 

• Experience driving AI-enabled content and engagement strategies, including automation, personalization, and scaling 

 

Preferred 

• MBA with a focus on brand marketing preferred  

• Experience across both consumer and employer brands preferred. 

 

CORE WORK ACTIVITIES  

 

Storytelling & Editorial