Director, Digital Content

WHO WE ARE

The Edison Electric Institute (EEI) is the association that represents all U.S. investor-owned electric companies. Our members provide electricity for nearly 250 million Americans and operate in all 50 states and the District of Columbia. As a whole, the electric power industry supports more than 7 million jobs in communities across the United States.

*This position may be filled at a Director or Senior Director level, depending on the experience, education, and qualifications of the finalist* (Language for job posting)

EEI employees are required to work in office Monday-Thursday and have the option to work remotely on Fridays.

KEY RESPONSIBILITIES OF THE DIRECTOR, DIGITAL CONTENT:

The Director, Digital Content is responsible for elevating EEI’s visual presence across digital and social media platforms by developing high-impact creative content that drives audience engagement, grows digital reach, and advances EEI’s communications objectives. Reporting to the Managing Director, Creative Strategy, this individual will collaborate closely with EEI’s communications and creative services teams to ensure creative output is visually compelling, on-brand, and on-message. This is a role for a creative leader who thinks in content, understands what makes audiences stop scrolling, and brings a modern, digitally native sensibility to a mission-driven organization.

Other important responsibilities of the Director, Digital Content:

• Work closely with creative leadership to develop and execute EEI’s visual content strategy across social media platforms, including LinkedIn, X, Instagram, and emerging channels, with a focus on driving engagement, growing audiences, and increasing click-through rates.
• Serve as a creative partner and thought leader in developing digital communications campaigns, ensuring creative content is strategically aligned with advocacy messaging, member priorities, organizational objectives, and EEI’s brand.
• Translate complex policy and industry topics into compelling, shareable visual content — graphics, animations, short-form video, infographics, and data visualizations — that resonates with policymakers, media, member companies, and the public.
• Apply data-driven thinking to creative decisions, using platform analytics and performance metrics to continuously improve content strategy, test new formats, and optimize for reach and engagement.
• Stay current with emerging social media trends, platform algorithm changes, and digital design best practices, bringing a forward-looking perspective to EEI’s digital presence.
• Partner with EEI’s communications team to develop integrated content calendars that align creative output with advocacy campaigns, policy milestones, member news, and key industry moments.

REQUIRED QUALIFICATIONS:

• Candidates should have a bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.
• A minimum of 10 years of progressive or equivalent experience in creative design and content strategy for the Director level OR a minimum of 12 years of progressive or equivalent experience for the Senior Director level.
• Demonstrated experience in a public relations, communications, or advocacy agency environment, with a portfolio that demonstrates measurable impact on digital and social media engagement.
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects) and working knowledge with video editing and motion graphics tools.
• Deep expertise in social media content strategy across major platforms, with a strong understanding of what drives engagement, virality, and audience growth in a policy or advocacy context.