UNIV - CRM & Marketing Automation Manager - College of Health Professions

Job Description Summary

The CRM Manager / Email Marketing Specialist is responsible for the development, execution, and optimization of CRM-driven communications and email marketing campaigns that support student recruitment and onboarding across approximately 24 academic program tracks. This role designs and manages multi-touchpoint communication journeys from inquiry through matriculation, aligning marketing automation strategies with enrollment goals.

In addition to collaborating with the marketing and recruitment team on short-term, program-specific campaigns, the CRM Manager will work cross-functionally with admissions, student services, and other stakeholders to ensure campaigns support the entire prospective student lifecycle. The ideal candidate brings technical fluency in CRM platforms, a strategic mindset for long-term nurture design, and a strong focus on performance analysis and continuous improvement.
After a probationary period, this position may allow a hybrid schedule of 3 days in office and 2 days remote.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

47,588.00 - 67,817.00 - 88,047.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Job Duties

Email & SMS Campaign Strategy, Planning, and Content Development (30%)

Develop and maintain long-term nurture campaign strategy and lifecycle communication flows that guide prospective students from inquiry through matriculation.

Collaborate with marketing and student recruitment, admissions, onboarding, and student services to align messaging and automation logic with key milestones across the student lifecycle. Works closely with Marketing Content Manager to leverage impactful and engaging content across all campaigns.

Translate marketing and recruitment goals and stakeholder input into scalable multi-touchpoint campaigns. Design and manage dynamic communication journeys from inquiry through matriculation,

Maintain and align the email campaign calendar with academic cycles, recruitment events, and enrollment deadlines.

Provide templates, messaging frameworks, and technical guidance to support short-term campaign needs and cross-departmental communication.

CRM Management and Campaign Execution (30%)

Manage end-to-end campaign execution within Anthology and/or Constant Contact, including audience segmentation, email design, testing, QA, deployment, and monitoring.

Build automated communication flows, conditional logic-based journeys, and program-specific sequences.

Ensure proper integration with lead forms, events, and inquiry sources to maintain data hygiene and campaign eligibility.

Serve as the primary point of contact for the CRM system or any external email agency/vendor.

Performance Analysis and Optimization (15%)

Monitor key campaign performance indicators (open rates, click-through rates, conversion rates, unsubscribes) and generate reports for leadership.

Conduct A/B testing on subject lines, send times, content, and layouts to optimize performance.

Make data-informed recommendations to refine future campaigns and improve lead conversion across the funnel.

Process Improvement and Workflow Management (10%)

Standardize workflows for campaign development, review, QA, and deployment across all program areas.

Identify opportunities to streamline internal processes and implement scalable solutions.

Develop templates, SOPs, and documentation to support team efficiency and knowledge transfer.

Cross-functional Collaboration and Stakeholder Communication (10%)

Work closely with recruitment, admissions, academic programs, onboarding teams, and IT to align communication strategies with operational needs and student touchpoints.

Lead planning meetings and project updates related to recruitment communications and lifecycle automation.

Support internal communication around campaign timelines, performance, and opportunities for improvement.

Training, Compliance, and Institutional Reporting (5%)

Ensure compliance with email marketing regulations (e.g., CAN-SPAM, FERPA, ADA) and university policies.

Assist in training colleagues or stakeholders in CRM features, best practices, and campaign performance insights.

Support data reporting and presentation needs for institutional or departmental planning.

Qualifications

Bachelor’s degree in marketing, communications, or rel