Senior E-commerce Merchandising & Operations Manager

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

Summary

LG Electronics is seeking a strategic and results-driven Senior E-commerce Merchandising & Operations Manager to drive the overall strategy, planning, and execution of merchandising and operations of the Home Appliances Kitchen categories on our D2C channels. This role will ensure that the online shopping experience is compelling, intuitive, and optimized for conversion and revenue growth. The ideal candidate will have a strong understanding of digital merchandising, user experience, and data analytics. The candidate must be able to build strong relationships, effectively navigate ambiguity, and make decisions based on customer experience and business objectives. This role plays a key part in driving online sales performance through operational excellence, data-driven merchandising, and flawless execution of go-to-market initiatives.

 

Responsibilities

Merchandising Strategy

• Develop and implement the merchandising strategy for the home appliance kitchen categories to achieve online sales goals
• Drive eCommerce sales through innovative, effective and profitable marketing/merchandising programs and strategies
• Align online merchandising efforts with overall company goals, seasonal demand and product launches
• Optimize product placement and categorization for improved discoverability and navigation
• Partner with Business Units to prioritize high-impact initiatives and ensure accuracy of promotional offers and site placements

Promotions and Campaigns

• Collaborate with ecommerce sales teams to design and execute effective online promotional campaigns and (exclusive/early) product launches to achieve revenue goals
• Develop sales, marketing and campaign strategies for seasonal selling programs, new product launches, etc. for the assigned categories
• Evaluate the effectiveness of promotions and adjust strategies to maximize ROI

Site Operations & Process Management

• Maintain operational trackers, SKU lists, and promotional calendars to ensure transparency and accuracy
• Identify and drive process improvements to increase efficiency and reduce operational errors
• Ensure compliance with all eCommerce operational policies, including data accuracy, testing, and change control
• Collaborate with cross-functional teams to ensure on time and error-free launch of all programs

Data Analysis and Optimization

• Analyze sales data, customer behavior, and web analytics to identify trends and opportunities
• Use insights to make data-driven decisions for improving product assortments, promotions, and merchandising tactics
• Monitor key performance indicators (KPIs) and implement strategies to enhance conversion rates and average order value
• Identify opportunities for improvement and recommend actionable strategies based on data findings
• Work with analytics team for deeper analysis as needed
• Translate performance trends into data-driven recommendations that improve the overall shopping experience and business results

Customer Experience

• Drive continuous improvement of the path to purchase journey to increase conversion rates
• Utilize data-driven insights to identify opportunities for improvement in functionality, navigation and overall user experience
• Collect and analyze consumer insights to help develop the sales funnel and product roadmap that delivers a best-in-class online user experience
• Run test and learn initiatives to drive aggressive business goals
• Provide valuable market intelligence by frequently documenting and analyzing the merchandising and product strategies of best-in-class eCommerce companies

 

Qualifications

• B