Job Description Summary

Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Owns/influences commercial business operating guidelines and has ownership/influence over budgets. Guided by functional policy. There is autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgment are required to achieve outcomes required.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Roles and Responsibilities

• GEHC ONLY - Develops and manages content and creative for distribution across on and offline channels
• Strategy and Planning: Will be responsible for designing and overseeing a comprehensive marketing and communications strategy, ensuring consistent product positioning through messaging and communication, and guiding the optimization of marketing initiatives to support the organization's goals.
• Down Stream/Go-to-Market Strategies: Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research.
• Integrated Campaign Development: develop the narrative for the Interventional Solutions business line and tell that story by creating compelling imagery and stories and placing that in various and appropriate marketing channels, including print, digital, public relations, events, social media to reach all relevant stakeholders including customers and employees.   Drive product branding relevance, consistency, and engagement across all touchpoints. Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
• Product Messaging: Collaborate with the product marketing managers to develop and test the value proposition of the products and services as well as ensure consistent product messaging across different marketing channels.
• Digital Marketing: Partner with the marketing operations team to nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research. Work with the social media team and product managers to create content and place appropriately in social networks. Build relationships with social media influencers in the IR space to increase the company’s reach and strength.
• Budget Management: Prepare and manage monthly, quarterly, and annual budgets for the marketing communications department. Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling. Use results to determine best go forward plan.
• Customer Understanding:  Understand customers’ needs and behaviors by partnering with the strategic insights team, data analytics, and sales to incorporate the voice of the customer and market dynamics into the programs and campaigns.

Required Knowledge and Skills:

The successful candidate must be a versatile marketing and communications professional with a strong strategic mindset and be able to straddle between strategic and tactical requirements of the role. As a senior leader, the position will be expected to contribute to the overall business strategy and play an active role in the company's expansion and new program initiatives. Experience in from working within set frameworks for a Masterbrand strategy and strategic messaging. 

• Bachelors Degree or equivalent. MBA a plus.
• Must have 12-15 years of relevant experience with 7 of team management experience. Ability to travel at least 30% of the time (could be more depending on business needs and times).
• Proven stakeholder management capabilities with strong experience of working in cross functional environments. •
• Exceptional communication and presentation skills. Agile and resourceful team player, and a tech-savvy marketer who is proficient in marketing technologies and data analysis.

Preferred Knowledge and Skills:

• Marketing Medical Device and specifically Interventional radiology products
• Solid knowledge of web analytics and Google A