Senior Manager, Mobile Apps

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

 

 

Requisition ID:  17071 

 

Remote Work Available: Yes 

Senior Manager, Mobile Apps

 

Department: Marketing

Marketing Team: Digital Marketing

Reporting to: Executive Director of Digital Marketing

Location:  Hybrid (Florida Required)

Travel: 30%
 

Job Profile Summary:

The Senior Manager, Mobile Apps will define and implement strategies designed to encourage customer interest in mobile app shopping, marketing content, gamification efforts, and driving one of our top revenue channels. This role is responsible for defining marketing strategies to maintain/increase online sales, improve CX across UX/UI, and analyzing customer behavior, identifying trends, and making data-driven decisions. The ideal candidate is a data-driven, detail-oriented individual with excellent grammatical and proofreading skills, with the technical skills to make updates and manage our eCommerce mobile app. Experience with AEM or enterprise content management systems (CMS), digital asset management systems (DAM), and web creative marketing tools is required.

 

POSITION RESPONSIBILITIES:

• Serve as the main point of contact between IT, marketing, and e-commerce teams, ensuring that app content and campaigns are cohesive with broader digital and in-store campaigns
• Manage existing content and regularly scheduled content updates
• Collaborate with cross-functional teams to highlight key promotional and merchandising strategies
• Collaborate with internal stakeholders to develop app strategies using CMS tools
• Troubleshooting and resolving technical challenges and display issues with digital applications in CMS
• Ensuring collaboration with CDP and Rewards Teams bring product enhancements to the app
• Actively identify optimizations and make suggestions to cross-functional teams with mobile-first strategies
• Report on app traffic and make suggestions to improve traffic flow and enhance the customer journey
• Establish and support digital asset management processes
• Ensure compliance with corporate policies and procedures
• Collaborate with cross-functional teams to increase user adoption and driving retention.
  
  

PREFERRED SOFTWARE / PLATFORM EXPERIENCE:

• Enterprise Content Management Systems (CMS), Adobe Preferred (AEM)
• Digital Asset Management, Platforms, Adobe Preferred (DAM)
• E-Commerce Platforms, Adobe Preferred (Magento)
• Mobile App Reporting Modules, PowerBI, Snowflake Cloud
• Google Suite: Analytics, GTM, GMB, AMP, Search Console, Measurement

 

QUALIFICATIONS:

• Preferred Bachelor’s, Marketing, Advertising, and/or Data/Business Analytics/Science
• 6-7 years’ experience with mobile-first CMS management in CPG, DTC, B2C, retail focused industries.
• Mobile App Strategy
• Required Technology proficiency: Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce platforms, GA, GTM or similar
• A/B Testing: ability to design and execute effective split tests
• Analytics: ability to analyze data and interpret insights
• Excellent communication skills - verbal and written
• Ability to be both a self-starter and team player
• Proficient in Microsoft Office
• Basic Adobe Suite Kn