Account Manager, Affiliate & Partnerships
MediabrandsAbout the role
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
The ideal candidate will be a self-starter with a passion for client management, finding creative solutions and producing great work. You should have a strong background in managing affiliate/partnership programs for Fortune 1000 companies. The Account Manager role will report to the VP of Partnerships and Affiliate Outcomes and will manage programs across various financial services products. The primary goal will be to drive affiliate partnerships and generate revenue through effective affiliate marketing strategies.
Responsibilities
- Deliver results for clients by proposing fresh out-of-the-box ideas, effectively managing key client objectives, partner relations and monitoring program performance
- Develop and implement affiliate marketing strategies to achieve business objectives and revenue targets
- Support the launch of new affiliate programs from project plan development to achieving all milestones
- Technically and in easy-to-understand language explain implementation, link creation, report generation and technology platform use
- Identify, recruit, and onboard new affiliate partners, ensuring a diverse network of high-quality affiliates
- Build and maintain strong relationships with affiliates, providing ongoing support, guidance, and communication
- Monitor and analyze affiliate performance metrics, optimizing campaigns to maximize conversions and revenue
- Oversee budgeting, forecasting & reporting --- manage client budgeting process, as well as monthly/weekly/daily forecasting and reporting
- Lead strategic partner recruitment and optimization
- Passion for emerging media and the digital marketplace in general – demonstrates interest and initiative to test new partner types and tactics with client input and acceptance
- Effectively communicate performance to the client and wider team with strategic direction for the program; lead the presentation of performance to the client
- Present, justify and advocate for all recommendations to the client
- Provide recommendations for scale and/or efficiency within the affiliate program
- Collaborate with cross-functional teams, including marketing, sales, and product,
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