Director of Communications and Marketing Salary Range: $95,000 - $120,000

Company Description

A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

• Impact - The work you do here matters to millions. 
• Growth - Philadelphia is growing, why not grow with it? 
• Diversity & Inclusion - Find a career in a place where everyone belongs.
• Benefits - We care about your well-being.

Agency Description

The Free Library of Philadelphia (FLP) is one of the largest public library systems in the world. As an important cornerstone of the Philadelphia community, FLP has a mission to advance literacy, guide learning, and inspire curiosity. The long-term vision of the FLP is to build an enlightened community devoted to lifelong learning.

The Office of Children and Families (OCF) aligns the City’s policies, resources, and services for children and families. The vision of the office is to improve outcomes for all of Philadelphia’s children, families, and adults and to reimagine a more inclusive and equitable world where children are safe, families are strong, and communities have access to strong schools, libraries, recreation, and public parks. OCF oversees the Department of Human Services (DHS), Philadelphia Parks & Recreation, and the Free Library of Philadelphia and administers several City-supported programs, including Out-of-School Time, WorkReady, Community Schools, PHLpreK, and Access Centers.

Job Description

Position Summary:

The Director of Communications and Marketing will be responsible for developing and overseeing FLP’s communications and marketing strategy. This role plays a significant role in FLP’s internal and external communications, messaging, branding, social media, and marketing of services to employees, clients, the public, agency providers, other City departments, City Council, and other partners. Other key duties will include public relations, media relations, copywriting, campaign coordination, and managing patron data collection (surveys, analytics, and other feedback methods). This position reports to the First Deputy Director of the Free Library of Philadelphia and will work in collaboration with the Chief of Communications & Strategies in the Office of Children of Families, Communications Director in the Mayor’s Office and the Communications Lead in the Free Library of Philadelphia Foundation.

Essential Functions:

• Oversee the development, implementation, and evaluation of FLP’s communication/marketing strategy and work closely in alignment with our Engagement teams to lead and facilitate marketing and advertisement efforts.
• Secure positive and accurate press coverage of programs and initiatives.
• Manage communication efforts and streamline the flow of information between the Office of Children and Families, Mayor’s Office, Free Library of Philadelphia Foundation, and other City agencies, provider agencies, community-based organizations, and residents.
• Streamline the flow of communication across all levels of the FLP organizational structure.
• Establish contacts with community groups to encourage community participation and develop programs and strategies to enhance the public’s perception of departmental services.
• Help create community awareness of library services through FLP’s Central and Neighborhood Libraries, media/marketing platforms, earned media, and paid campaigns.
• Oversee branding, design, and printing of informational materials.
• Work with the FLP and FLP Foundation’s leadership and program teams to identify emerging issues and plan communication strategies and messaging around those issues.
• Manage media relations, including responding to reporters, crafting statements, and drafting press releases, media alerts and op-eds.
• Manage allocated budget for communications and marketing. Work collaboratively to support projects across the FLP portfolio.
• Develop talking points for key staff.
• Plan, implement and publicize departmental events and functions.
• Support the sele