General Manager, Embed and Ramp
KrakenAbout the role
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
Kraken is expanding how crypto reaches end users — not only through our exchange, but by powering crypto experiences for partners across banks, fintechs, wallets, and platforms. To lead this effort, we’re hiring a General Manager, Embed and Ramp to own and scale Kraken Embed and Kraken Ramp.
This is a senior, high-impact GM role with end-to-end accountability for business outcomes. You’ll operate with a startup mindset inside Kraken’s shared platform model — growing revenue, driving adoption, and building durable partner relationships, while leveraging existing Kraken infrastructure across exchange, payments, blockchain, compliance, and risk.
This role requires a commercial, externally oriented leader who understands how to grow B2B or B2B2C services, build a sales pipeline, and translate partner needs into scalable product strategy.
The opportunity
Own the overall success of Kraken Embed and Kraken Ramp, including strategy, adoption, revenue growth, and partner outcomes
Act as the GM and business owner for these services, with accountability for results rather than just roadmap delivery
Define and evolve product strategy and roadmap in close partnership with product and engineering managers, payments, and blockchain platform teams
Drive go-to-market execution including pricing, packaging, partner segmentation, and distribution strategy
Work deeply with Sales leadership and frontline sellers to support pipeline development, deal execution, and strategic account growth
Be externally facing with partners and prospective clients, including sales calls, executive meetings, and select industry events
Build and scale relationships across banks, neobanks, fintechs, and embedded finance platforms, leveraging existing networks where possible
Lead and develop a growing team across product and engineering
Align closely with Compliance, Legal, Risk, and Operations to navigate regulatory and operational constraints across global markets
Represent Kraken Embed and Ramp internally, securing resources, aligning priorities, and unblocking cross-functional dependencies
Define and track success metrics across adoption, volume, revenue, and partner success
Skills you should HODL
Senior leader with experience owning and growing a B2B or B2B2C product
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