VP of PD & Production

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. 

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Vice President, Product Development & Production

REPORTS TO: Chief Operating Officer

LOCATION: Los Angeles, CA (Hybrid – with travel to Asia)

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. This role will work out of our DTLA office 3-4 days per week. This role is not eligible for visa sponsorship. #LI-Hybrid

Birdy Grey is seeking a strategic, hands-on Vice President of Product Development & Production to lead and scale our U.S.-based product development and production operations across a dynamic range of categories—including bridesmaid dresses, newly launched groomsmen suits, and non-dress offerings such as pajamas, robes, and wedding accessories. This is a pivotal moment of growth and innovation for Birdy Grey: our new groomsmen line is scaling rapidly, we’ve just launched a new China-based team to deepen supplier collaboration and accelerate speed to market, and we’re sourcing from a more globally diversified supply base than ever before. We’re also building out our first-ever U.S. sample room to drive faster, design-led product development and bring our creative vision to life. This role offers a unique opportunity to help shape the next chapter of Birdy Grey by leading the U.S. PD & Production team and collaborating closely with our China counterparts to deliver beautifully made, trend-right products—on time and at scale. Both the U.S. and China teams report into the COO.

SCOPE OF RESPONSIBILITIES

Team & Process Leadership

• Lead and inspire a growing team (currently 5 team members with 4 open roles) across Product Development, Technical Design, and Production, with direct oversight of the U.S. team.
• Actively partner with the China team to align on execution, standards, timelines, and workflows—providing guidance, documentation, and support.
• Oversee the newly launched LA-based Sample Room (including Pattern Maker and Sewer) to accelerate design-led innovation and in-house prototyping.
• Build and implement scalable processes across PD & Production to ensure product quality, fit consistency, and timeline adherence across all categories and global suppliers.

Sample Room & Technical Design

• Ensure construction standards, fit specs, and technical processes are aligned between the LA and China sample rooms.
• Supervise the U.S.-based Technical Design team and partner closely with Design to translate creative vision into production-ready garments.
• Facilitate clear, organized handoffs of patterns, tech packs, BOMs, and samples between the U.S. and China teams, with proper documentation and version control.

Global Development & Production

• Oversee global development and production operations across China, Southeast Asia, and South Asia, ensuring timelines, quality, and margin targets are consistently met.
• In South Asia, directly manage relationships with manufacturing partners, including development approvals, production timelines, and vendor performance—serving as the key point of contact and decision-maker.
• In China and Southeast Asia, work in close partnership with Birdy Grey’s China-based supply chain team, who maintain direct factory oversight. Provide them with strategic input, development handoffs, cross-functional guidance, and information from U.S. teams (e.g., Planning, Design, Merchandising, CX) to ensure local execution supports business goals.
• Serve as a collaborative liaison between U.S.-based teams and Asia-based production, ensuring clarity, alignment, and proactive troubleshooting across borders.
• Maintain tight coordination with Merchandising and Planning to support margin goals, capacity planning, and delivery execution.
• Partner with Finance to reconcile vendor costing, track product margin performance, and lead initiatives to imp