Manager, Strategic Insights, Global Tools & Storage – Towson, MD, United States – Hybrid

Located in Towson, MD (3 days onsite) or Remote location  - Eastern Time Zone

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

Stanley Black & Decker’s (SBD) Global Tools and Storage business is currently seeking candidates for a Strategic Insights Manager based in Towson, MD (or remote location in the Eastern Time Zone).  The Strategic Insights Manager, Global Tools and Storage will drive global business results by influencing portfolio and brand strategy, commercialization, and point of purchase execution via a constant focus on the consumer and marketplace.  You’ll get to:

Directly influence the future of the CRAFTSMAN and STANLEY brands on a global scale:

• Cultivate richer insights that bring internal and external stakeholders closer to our “end user”
• Influence how we communicate our brands through creative campaigns, copy, digital assets and packaging
• Guide New Product Development (ideation and concept testing) and current portfolio strategies

Build and contribute to foundational understanding of the Global Tools and Storage categories, the SBD suite of brands, and the point-of-sale environment:

• Lead acquisition and synthesis of insights from different sources of data (e.g. Point of Sale, shopper panels, social listening, as well as primary research)
• Regularly create and/or take part in discovery activities with end users to understand the why behind their behavior
• Build and share compelling stories with business leaders that provide insight to how end user behaviors are influencing our categories

Optimize learning and research opportunities to meet and impact business needs:

• Create and implement strategic learning plans to address the most critical questions for the business
• Guide specific research development and execution using expertise in a variety of research methods
• Identify innovative tools and new ways of working to deliver more impactful results

Influence decisions and evolve thinking of cross-functional leadership:

• Synthesize disparate data and transform it into actionable insights
• Make recommendations grounded in consumer and market knowledge and guided by a broader understanding of the business
• Consult on cross business unit initiatives

Oversee research and data supplier relationships:

• Help vet agency and vendor partner capabilities for regional and global scale
• Select suppliers to partner with and share experiences openly with the Insights team

Help us build and grow our Global Insights team:

• Seek out and share knowledge on emerging research and analytic methodologies 
• Build advocacy for sustained organizational investment in end user and shopper understanding 
• Coach and mentor more junior team members  

The Person:  

You’re a creative problem solver who loves to learn and grow, be acknowledged for your valuable contributions, and feel like an integral team member. You’re not intimidated by technology or innovation. You’re willing to program your own surveys and get knee-deep in data, but can easily pivot to providing thought leadership for a specific category or end user target. You also have:

• Bachelor’s Degree, MBA a plus
• 5+ years of professional experience in Consumer or Market Insights and Analytics, Brand or Shopper Marketing, and/or Business Strategy
• Experience building holistic learning plans that integrate data, trends, and primary research
• Experience blending quantitative & qualitative learning for a clear story and action plan
• Proven ability to influence a diverse set of stakeholders, including external partners
• Ability to think and act strategically 
• Ability to “connect the dots” and drive toward bigger picture insights
• Ability to show complex information in a simple, visual way that drives understanding
• Proficiency in programming tools like Qualtrics and analytics tools like Tableau or Displayr
• Proficiency with syndicated data sources like Numerator, IRI or Nielsen
• Excellent communication skills

The Details:  

You’ll receive a competitive salary and a great benefits plan, including:

• Medical,