Sr. Manager, Strategic Insights & Analytics

Sr. Manager, Strategic Insights & Analytics – Towson, MD or Remote Virtual - ET or CT preferred

 
Make Your Mark. Shape Your Future. 
 
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER® 

The Job:  

As a Strategic Insights & Analytics Senior Manager, you’ll be part of our Marketing team working as a hybrid employee.  You’ll get to:   

• Leverage sales performance and shopper understanding to develop strategic and actionable insights for SBD Brands targeted to the Professional User
  • Lead acquisition and synthesis of insights from different sources of data (e.g. sales data, shopper panels, primary research)
  • Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
  • Monitor retail and E-commerce trends and competitive dynamics.
  • Regularly create and take part in activities with consumers and shoppers to understand the why behind the behavior
• Transforms data into actionable insights influencing the decisions and behavior of senior and executive level leaders 
  • Create and implement strategic learning plans to address the most critical questions for the business. 
  • Guide specific research development and execution using expertise in a wide variety of research methods.
• Identify and assess new business opportunities to Win the PRO at the category, brand, channel, and country level
  • Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
  • Synthesize disparate data and transform it into actionable insights for teams
  • Make recommendations grounded in consumer and market knowledge, guided by a broader understanding of consumer, customer, and channel insights

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re an Enthusiastic, out-of-the-box thinker who can synthesize many sources and types of data and insights to create clear recommendations.  Comfortable with Shopper Insights, Market Share/sales data, and marketing strategy. You also have: 

• Bachelor’s Degree, MBA a plus
• 5+ years of professional experience in Consumer Insights, Brand or Shopper Marketing, and/or Marketing Strategy
• Excellent analytical, time-management, and project-management skills with ability to supervise multiple projects
• Strong interpersonal skills and experience working in a complex, matrixed organization
• Self-driven & internally motivated
• Team player
• Experience analyzing sales and/or syndicated shopper data
• Experience building holistic learning plans that integrate data, trends, and primary research
• Experience blending quantitative and qualitative learning for a clear story and action plan
• Proven ability to influence a diverse set of stakeholders, including external partner
• Experience in analyzing and drawing conclusions from point-of-sale data, browsing, and buying behavior, and consumer persecutions
• Excellent communication and negotiation skills

Key Skills and Abilities:

• Ability to plan, follow through and get results
• Creative problem solver
• Ability to think and act strategically 
• Ability to “connect the dots” and drive toward bigger-picture insights
• Ability to show complex information in a simple, visual way that drives understanding
• Synthesize a large amount of data and craft a clear, concise "story" to sell business solutions
• Excellent communication skills

The Details:

• Competitive salary 
• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement. 
• Discounts on Stanley Black & Decker tools and other partner programs

And More: 

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.  
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.  
• Belong: Experience an awesome workplace where we have mutual respect and a great appreciation for diversity, equity and inclusion. 
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.  

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