Assistant Director of Admissions

About Sweet Briar College:
Sweet Briar College is a nationally recognized liberal arts institution dedicated to forging female leaders. Repeatedly named one of the most innovative liberal arts colleges by U.S. News & World Report, Sweet Briar attracts students for its robust liberal arts programs and distinctive offerings in women's leadership, engineering, sustainability, arts, and its legendary equestrian program.

Nestled in the foothills of Virginia’s Blue Ridge Mountains, the campus is renowned for its stunning natural beauty, featuring lakes, forests, trails, vineyards, and greenhouses. With a student-to-faculty ratio of 8:1, Sweet Briar fosters close, supportive relationships that empower students to excel academically and personally.

Assistant Director of Admissions
Classification: Exempt
Reports To: Director of Admissions

Job Summary:
The Assistant Director of Admissions plays a pivotal role in overseeing the daily operations of the Admissions office, ensuring exceptional service to prospective students, their families, and the community. This position combines strategic planning, leadership, and collaboration to drive admissions success and align with the College’s mission.

Position Type/Expected Work Hours:
This is a full-time, onsite role, Monday through Friday, with flexibility for events and special projects during evenings and weekends as needed. This is not a remote or hybrid position.

Essential Responsibilities:

• Daily Oversight: Manage the Admissions office’s day-to-day functions to ensure smooth operations.
• Fly-In Program: Provide leadership and oversight for the Fly-In program.
• Strategic Collaboration: Work closely with the VP and Director of Recruitment to develop strategies, set yearly goals, and deliver training for the Admissions team.
• Student Ambassadors: Oversee the recruitment, training, and management of Student Ambassadors.
• Special Populations Recruitment: Develop and implement recruitment strategies for special populations, including international and transfer students.
• Budget Management: Monitor the Admissions budget and present recommendations for VP approval.
• Targeted Communication Plans: Design and execute segmented communication plans for parents, high school counselors, transfer and international students, and specialized scholarship awards.
• Policy and Procedures: Communicate updates on policy and procedural changes to staff; develop and maintain written policies and processes.
• Website Management: Ensure Admissions-related content on the College website is accurate, updated, and engaging.
• Parent Council Lead: Serve as the Admissions liaison to the Parents Council, fostering strong connections with families.
• Committee Participation: Represent Admissions on committees and advisory councils as needed.
• Additional Duties: Support the Vice President with special projects and initiatives as assigned.

Required Qualifications:

• Bachelor’s degree.
• Minimum of three years of experience in higher education administration, specifically in admissions, with a proven record of achievement.
• Exceptional oral and written communication and presentation skills.
• Proficient knowledge of marketing strategies and the ability to utilize data-driven models for evaluation, planning, and financial effectiveness.
• Strong interpersonal skills with the ability to collaborate effectively with a variety of stakeholders.
• Demonstrated track record of trustworthiness, teamwork, commitment to service, financial acumen, analytical abilities, and leadership.
• Deep commitment to the education and empowerment of young women and the long-term sustainability of the College.

Preferred Qualifications:

• Proficiency in Google Workspace, Microsoft PowerPoint, Word, Excel, Adobe Suite, and Windows; experience with Desktop Publishing is a plus.
• Demonstrated ski