Senior Associate, Paid Social

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com   

 

Position Overview

Who you are: You’re a dynamic paid social expert who executes and supports campaigns, including but not limited to account setup, organization, and management. Passionate and driven, you excel at developing, optimizing, and communicating best-in-class digital programs across paid social and enjoy bringing campaigns to life for your clients. You’re excited to grow your media career at an agency which values fresh ideas and creative thinking.

 

Responsibilities

• Understand client goals and how to maximize those measures of success through tactical strategies, technologies, and analyzation of data 
• Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners 
• Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, and other partners 
• Lead status & reporting calls both internally and with client/social platform partners 
• Work with associate on development of end of campaign reports and crafting insights which is provided to the client
• QA associate work when applicable, including campaign builds, Prisma & other billing related items, reports, etc. 
• Draft POVs on potential paid social opportunities to pitch to the client 
• First point of contact for billing needs, including client budgets and reconciling all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Required Skills and Experience

• Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc. 
• Strong working knowledge of Microsoft Office applications, primarily Microsoft Excel and PowerPoint 
• Strong written and verbal communication skills 
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies 
• Experience executing paid social media accounts with diverse objectives and budget amounts 
• KINESSO does not require candidates to have a college degree

 

Desired Skills and Experience

• 1 – 2 years of experience in Paid Social
• Agency experience preferred 
• Familiarity with 3rd-party tracking vendors and integrating with social platforms 
• Understanding of full funnel tactics in paid social from Upper funnel down to direct response strategies and tactics

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.