Sr. Director, Marketing Capabilities and Modernization

Sr. Director, Marketing Capabilities and Modernization

Location: Philadelphia, PA or Durham, NC

The Sr. Director Marketing Capabilities and Modernization role will allow a senior leader to take ownership of modernizing marketing across GSK US Commercial and as such is accountable for developing enterprise marketing competencies.  This role sets new standards, builds future-ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales and other US/Global cross-functional stakeholders.  To be successful in this role the incumbent must be adept at change management to ensure the organization is achieving a step change in how U.S. Commercial delivers marketing.

The responsibilities of the role include but are not limited to the following.  

Marketing Modernization: Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions.

• Framework Ownership: Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
• Vision & Communication: Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
• Change Management Leadership: Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices.
• Innovation: Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
• AI: Lead the evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
• Talent Strategy: Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent.
• Curriculum Design: Build and deploy live and on-demand learning programs, including external partner-led training.
• Performance Metrics: Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness.

Agency Partnerships: Proactively partners with key agency partners to educate and embed key processes and tools.

• Strategic Leadership: Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance.
• Performance Management: Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results.
• Collaboration & Innovation: Foster collaborative, innovative, and mutually beneficial relationships with agencies to accelerate marketing modernization and deliver breakthrough work.
• Integration: Ensure agency partners are fully integrated into GSK’s ways of working, supporting cross-functional initiatives and enterprise transformation.

People Leadership & Management:

• Lead and develop a team of business unit-aligned Marketing Capability & Marketing Excellence Directors and their subordinates
• Set clear direction for your direct reports aligned with Ahead Together goals.
• Develop key performance metrics for your team and ensure they are consistent with the overall plans for SITO.
• Achieve measurable progress and results with and through your team.
• Provide direct reports with appropriate coaching, mentoring and development

Why You?

Basic Qualifications:

• Bachelor’s degree
• A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
• A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
• A minimum of 8 years leading and developing teams
• Experience leading and delivering an enterprise-wide initiative across multiple stakeholders and functions     
• Experience leading change initiatives in a function

Preferred Qualifications:

• MBA in marketing
• Confirmed track record of meeting and exceeding performance targets
• Extensive marketing experience both inside and outside of pharma
• Navigate cross-functional dynamics to deliver enterprise-wide initiatives at pace and scale resulting in a positive long-term impact
• Able to inspire audiences, clearly conveys complex ideas, anticipate challenges and secures senior stakeholder alignment
• Demon