Lead, E-Commerce Campaign

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

 

The Royal Caribbean Group’s Global E-Commerce Team has an exciting career opportunity for a full time Lead, E-Commerce Campaign reporting to the Manager, E-Commerce Marketing.

 

This role will work in-person in Miami, Florida.

 

Position Summary:


The Lead, E-Commerce Campaign is a hands-on, tactical-oriented role focused on executing and optimizing our promotional, website, and personalization initiatives to enhance the customer experience and drive sales. This role operates closely with cross-functional teams to implement strategies, monitor performance, and continuously improve site engagement through data-driven, actionable tactics. The ideal candidate is detail-oriented, proactive, and possesses a foundational understanding of eCommerce merchandising and digital marketing best practices.

 

• Inform and maintain the promotional calendar in collaboration with revenue management, sales, legal and marketing teams.
• Assist in briefing creative teams and ensuring timely campaign launches for the eCommerce consumer facing website. Ensuring alignment with all marketing channels (email, social, paid media, web) by consolidating briefing.
• Support the creation and update of website content, homepage banners, product displays, and merchandising placements. Ensure content aligns with brand voice and campaign goals, maintaining consistency across all channels.
• Assist in identifying in-demand and in-distress products to allocate marketing efforts accordingly. Support channel-specific marketing tactics to maximize product visibility and sales.
• Participate in commercial task forces and special initiatives to ensure business needs are being met.
• Utilize analytics tools to track campaign and site performance. Generate reports and provide actionable insights to optimize merchandising tactics and improve ROI.
• Support the implementation of personalized content and product recommendations through the Customer Data Platform (CDP). Help segment audiences and tailor messaging to improve engagement.
• Coordinate and execute A/B tests on homepage layouts, product displays, and promotional messaging. Collaborate with QA teams to ensure thorough testing and accurate deployment of updates.
• Assist in usability testing and analyze user behavior to identify navigation or interface improvements. Support initiatives to ensure website responsiveness and ease of use across devices.
• Maintain clear and consistent communication with creative, content, marketing, and technical teams to ensure alignment on campaigns and website updates.
• Help create targeted promotions and content aimed at specific customer segments, leveraging our personalization platforms to boost conversion.
• This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Essential Duties and Responsibilities:

 

• Bachelor's degree in Marketing, Business, or a related field; at least 3-5 years of hands-on experience in eCommerce merchandising, digital marketing, or related areas.
• Strong analytical skills with the ability to interpret data and inform tactical decisions.
• Familiarity with digital marketing channels, A/B testing, personalization tools, and customer segmentation.
• Basic experience with website content management systems and analytics platforms (e.g., Google Analytics, Adobe, or similar).
• Excellent communication and teamwork skills, with a collaborative mindset.