AVP, Technical SEO & Generative Engine Optimization

Job Description:

Summary: 
We are seeking a highly skilled Technical SEO & Generative Engine Optimization (GEO) Specialist to lead the technical SEO initiatives for our financial services platform. This role focuses on optimizing our digital presence for generative AI-driven search engines and platforms, ensuring that complex financial content is accurately indexed, discoverable, and trustworthy. The ideal candidate will combine deep technical SEO expertise with AI literacy and critical thinking, tailoring strategies to meet the rigorous compliance, security, and trust requirements unique to financial services.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities: 

• Conduct in-depth technical SEO audits focusing on site architecture, crawlability, indexing, site speed, security (including HTTPS and data protection), and structured data to ensure compliance and optimal visibility in generative AI-enabled search environments. 

• Define clear SEO goals addressing complex business challenges typical in financial services, troubleshoot SEO and generative engine issues, and interpret AI outputs within regulatory and financial contexts. 

• Implement advanced schema markup and structured data specifically relevant to financial products, services, and regulatory disclosures to enhance site understanding by generative search engines. 

• Collaborate closely with IT, compliance, and web development teams to implement technical SEO solutions that align with financial industry standards and improve indexing, canonicalization, crawl budget, and site performance. 

• Utilize log file analysis and other diagnostic methods to uncover and resolve technical SEO challenges, ensuring robust discoverability of critical financial information by AI-powered search agents. 

• Maintain up-to-date knowledge of generative AI capabilities, limitations, and best practices as they relate to search within the highly regulated financial sector. 

• Lead site migrations and technical SEO projects with attention to risk management, compliance impact, and maintaining organic search equity. 

• Communicate complex technical SEO and AI optimization strategies to compliance officers, business leaders, and technical teams ensuring alignment with business and regulatory objectives. 

• Develop and deliver training and documentation to internal teams on technical SEO practices, focusing on generative engine optimization under financial compliance requirements. 

Qualifications/Requirements: 

• Bachelor’s Degree or in lieu of degree, a high school diploma/GED and 6+ years of technical experience preferably within the financial services or highly regulated industries, focusing on site architecture, crawlability, schema markup, and indexing. 

• 3+ years of technical SEO experience 

• Critical thinking and problem-solving skills, capable of breaking down complex SEO and AI-driven search engine challenges specific to financial services. 

• Demonstrated AI literacy with a fundamental understanding of agentic AI systems’ impact on search, capable of distinguishing between various AI technolo