Senior Director, Premium Conversion Brands

JOB SUMMARY

*This is a hybrid role based out of our Bethesda, MD HQ. 

*Up to 25-30% travel expected (will vary based on business need)

The Senior Director, Premium Conversion Brands serves as the business and brand leader focused on global growth of the company’s evolving brand opportunities. The ideal candidate leads efforts in defining the strategy and guest experience for cross brand and cross discipline efforts in a way that creates maximum profitbility. They will be instrumental to the success of Marriott’s new brand evaluation work and helping to grow and evolve the existing premium conversion brand portfolio. This candidate will drive cross brand strategies, products, programs, and experiences that enhance the owner, guest, associate and Marriott portfolio value. The position will organize, track, and manage the various brand initiatives, updates and communications efforts. 

 

To enable this, the Senior Director will partner closely with a wide range of leaders within and outside of the discipline, and across HQ and continents. It requires strong relationship development and management as they will partner with Global Brand Leaders, Continent Brand Leaders, Global Development Leaders, and other key Consumer Operations partners to plan, develop, implement, and evaluate new and evolving brand opportunities, establish the brand strategy and multi-year planning, execute the strategy through cross-functional resources and manage the brand performance (as measured by key consumer metrics). Within this framework, the role is a key contributor toward the direction and growth of the premium conversion brands segment; participates in directing resources and key business partners to ensure adherence to strategic plans and business objectives; and manages budget and other resource allocation profitably as assigned.

 

CANDIDATE PROFILE 

 

Education and Experience

• 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major AND 10+or more years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance 
  OR
• 12+ years of relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance
• Experience managing and defining transformational strategies for business units
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
• An equivalent combination of education and experience may be considered

 

CORE WORK ACTIVITIES 

• Stakeholder Management: Act as Brand Strategy Champion to stakeholders – Continent leadership, owners, franchisees, customers, executives and associates
• Builds strong relationships with continent teams and hotels to ensure the brand culture comes to life on property, driving pull-through of the brand promise 

 

Brand Strategy, Performance Management and Global Priorities: 

• Partner with VP to build out global product and portfolio strategy.
• Partner with Disciplines, Brand, and Continent Leaders to ensure ongoing alignment and execution against AMB and MEA brand priorities. 
• Ensure strong measurement and performance monitoring of AMB and MEA Brands and work streams relevant to brands priorities to ensure effectiveness. This includes ownership for the development and management of the global brand and continent performance scorecard and may also include reviewing reports and financial statements to determine operations’ performance against budget.
• Educate and communicate on brand strategy, framework, positioning, voice and strategic pillars, competitive environment.
• Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals.
• Represent brand in external forums (e.g.,GM conferences, owners’ meetings, Franchise Advisory Committee meetings, etc.) by reviewing / evolving brand standards and operations practices. 
• Define brand performance metrics and recommend performance targets. 
• Support AMB and MEA brand strategic planning process, brand initiative planning and tracking, and brand property initiative planning and execution.

 

Cross-Brand and Segment Wide Leadership:

• Partner with global brand leaders and VP to align cross brand efforts such as F&B foundational work, Learning and Development SME, global design review process, cross brand GM onboarding platform, credit card acquisition and benefit model ITR and