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Director of Marketing
North Star Mohican Casino ResortBowler, Wisconsin, United States, United Statesfull_timeVerifiedPosted 9 Jun 2026
About the role
Position: Director of Marketing Salary: Exempt/Full-time – Negotiable Location: Gaming Division Reports to: Casino GM
1st Posting Open to Stockbridge-Munsee Enrolled Members 06/09/2026-06/15/2026
Responsibilities:
- Work with the Casino Director of Finance to maximize the return on marketing-budgeted funds.
- Work as a part of the Executive Management Team to create and execute organizational initiatives.
- Develop marketing plans.
- Establish marketing goals and strategies aligned with overall business objectives.
- Oversee Branding, Advertising, Promotions, Player Development, and Graphics/Media departments including, but not limited to Bus Program, Star Club, Entertainment, Database.
- Address and rectify audit findings related to the Marketing Department.
- Develop annual marketing strategic plan and budget forecast.
- Evaluate promotions and special events promptly.
- Conduct market research to segment customer base effectively.
- Prepare monthly marketing reports for the Gaming Division.
- Ensure compliance with regulatory boards and industry standards.
- Develop performance measures for Marketing Department staff.
- Foster positive public and employee relations.
- Collaborate with revenue-generating departments.
- Evaluate outcomes and adjust Marketing Plan accordingly.
- Conduct employee evaluations and set team expectations.
- Attending required training and meetings.
- Adhere to all workplace policies, procedures, and regulations.
- Maintain professional appearance and reliability.
Qualifications & Education:
- Bachelor’s degree in marketing, Business Administration, Hospitality & Tourism, or related field required.
- Five (5) years of operational experience in gaming preferred, demonstrating extensive knowledge in Branding, Advertising, Promotions, Player Development, and Graphic Content Management.
- Three (3) years of management experience is required, or directorial marketing level experience is preferred, including development of standard operating procedures, budget monitoring, and staff supervision.
- Experience as a Director of Casino Marketing preferred, preferably in a casino with at least 800 gaming machines.
- Ability to organize, prioritize, and implement duties efficiently, multitask, and handle pressure professionally.
- Strong analytical and decision-making skills in managing the Marketing Department.
- Compliance with federal, state, and tribal regulatory guidelines.
- Valid Wisconsin driver’s license and reliable transportation required.
- Ability to obtain and maintain a Mohican Nation Gaming License.
- Successful completion of Criminal Investigation Background Check (CIB) and pre-employment drug screening.
- Availability to work weekends, nights, and holidays.
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