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Bowler, Wisconsin, United States, United Statesfull_timeVerifiedPosted 9 Jun 2026

About the role

Position: Director of Marketing   Salary: Exempt/Full-time – Negotiable   Location: Gaming Division   Reports to: Casino GM   

1st Posting Open to Stockbridge-Munsee Enrolled Members 06/09/2026-06/15/2026

 

 

Responsibilities: 

  • Work with the Casino Director of Finance to maximize the return on marketing-budgeted funds. 
  • Work as a part of the Executive Management Team to create and execute organizational initiatives. 
  • Develop marketing plans.  
  • Establish marketing goals and strategies aligned with overall business objectives. 
  • Oversee Branding, Advertising, Promotions, Player Development, and Graphics/Media departments including, but not limited to Bus Program, Star Club, Entertainment, Database. 
  • Address and rectify audit findings related to the Marketing Department. 
  • Develop annual marketing strategic plan and budget forecast. 
  • Evaluate promotions and special events promptly. 
  • Conduct market research to segment customer base effectively. 
  • Prepare monthly marketing reports for the Gaming Division. 
  • Ensure compliance with regulatory boards and industry standards. 
  • Develop performance measures for Marketing Department staff. 
  • Foster positive public and employee relations. 
  • Collaborate with revenue-generating departments. 
  • Evaluate outcomes and adjust Marketing Plan accordingly. 
  • Conduct employee evaluations and set team expectations. 
  • Attending required training and meetings. 
  • Adhere to all workplace policies, procedures, and regulations. 
  • Maintain professional appearance and reliability. 

Qualifications & Education: 

  • Bachelor’s degree in marketing, Business Administration, Hospitality & Tourism, or related field required. 
  • Five (5) years of operational experience in gaming preferred, demonstrating extensive knowledge in Branding, Advertising, Promotions, Player Development, and Graphic Content Management. 
  • Three (3) years of management experience is required, or directorial marketing level experience is preferred, including development of standard operating procedures, budget monitoring, and staff supervision. 
  • Experience as a Director of Casino Marketing preferred, preferably in a casino with at least 800 gaming machines. 
  • Ability to organize, prioritize, and implement duties efficiently, multitask, and handle pressure professionally. 
  • Strong analytical and decision-making skills in managing the Marketing Department. 
  • Compliance with federal, state, and tribal regulatory guidelines. 
  • Valid Wisconsin driver’s license and reliable transportation required. 
  • Ability to obtain and maintain a Mohican Nation Gaming License. 
  • Successful completion of Criminal Investigation Background Check (CIB) and pre-employment drug screening. 
  • Availability to work weekends, nights, and holidays.

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Company

North Star Mohican Casino Resort

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