Asso. Mgr. Digital Shelf Optimization

Asso. Mgr. Digital Shelf Optimization

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr Mgr, Digital Shelf, Aveeno + Cont Exc

Location:

North America, United States, New Jersey, Summit

Work Location:

Fully Remote

What you will do

Associate Manager, Digital Shelf Optimization

The Asso. Mgr., Digital Shelf Optimization is a high-impact role within the internal U.S. Consumer Experience (CX) Team for Kenvue Consumer Health brands and this position reports into the Senior Manager, Digital Shelf. 

Key Responsibilities:

• Deliver accelerated growth through execution of the end-to-end digital shelf consumer journey and continuously optimizing tactics for a seamless consumer experience that drives conversion.

• Own end-to-end content creation process for Digital Shelf content optimizations, from identifying needs through content development to syndication to retailers.

• Examples of content optimizations may include updating carousel images and enhanced content, conducting SEO refreshes for PDP copy, and creating mobile optimized images.

• Translate brand roadmap to develop digital shelf content strategies for fully coordinated campaigns and content experiences, and the corresponding assets that bring those narratives to life.

• Create clear and detailed content briefs to hand off to agency partners to bring digital shelf roadmap to life.

• Be expert in retailer requirements and develop scaled approach to deliver best-in-class digital shelf content across retailers.

• Conduct retailer PDP content audits to identify content optimization opportunities and develop a roadmap for future optimizations.

• Focus on increasing retailer content scores to ensure all necessary content is present, which feeds retailer algorithms leading to higher organic rankings.

• Measure impact of content optimizations through A/B testing, AI tools, and analyzing performance metrics such as share of search, conversion rate, and organic traffic.

• Continually assess real-time digital performance/content effectiveness to figure out what is/isn’t working and continuously adjust, add, or eliminate content to deliver on success metrics.

• Update leadership on content performance, insights, and optimizations to ensure a continuous feedback loop to brand, customer teams and agency partners.

• Partner with Digital Shelf Senior Manager to share results and findings and rapidly scale successful tests, within and across teams.

• Take a comprehensive and strategic approach to storytelling, ensuring content and narrative approach is synchronized for a coordinated, engaging consumer experience.

• Stay appraised of industry trends and external market/landscape to aid in the development and promotion of content consumers want.

• Engage and partner with Brand, Market Research, and Sales teams broadly to stay up to date on the latest consumer insights, industry trends, competitive strategy, and customer objectives to proactively inform content strategies.

• Partner closely with retail and syndication partners to deploy new workflows, technology, and partnerships, with a focus on technology to enable automation of routine tasks.

• Create positive relationships with internal partners and creative agencies to drive a digital-first approach to develop assets.

• Champion Agile methodology and ways of working to ensure focus on outcomes vs. activ