Assoc Director, Medical Content Strategy and Enablement
Gilead SciencesAbout the role
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
The Medical Content Strategist will work closely with the Senior Director, Medical Content Strategy to optimize the Medical Affairs scientific content ecosystem and execute strategies aimed to improve content planning through a data-driven approach, leverage new content types and innovations (AI, modular content, infographics, etc.) to enable personalized scientific exchange with health care providers and patients, and streamline the review process with intelligent automation. Working in collaboration with the Medical Affairs therapeutic area teams, this person will drive the development and execution of high-quality, engaging, and impactful medical content. This position will report into the Senior Director, Medical Content Strategy as part of the Global Medical Strategy & Operations (GMSO) organization in Medical Affairs.
Key Responsibilities:
Lead exploration of innovative methods and workstreams to optimize the entire scientific content ecosystem from content creation, review/approval, storage, dissemination, through insights generation that inform content strategy
In collaboration with Medical Affairs Therapeutic Area Teams, formulate comprehensive medical content plans that align with business objectives, target audience, and brand voice.
Gather insights into audience needs, preferences, and behaviors to inform content creation.
Determine the types of content to create, the platforms to use, and the overall structure of the content.
Advise on creating or curating content, ensuring it is high-quality, engaging, and relevant.
Integrate search engine optimization (SEO) best practices into content strategy to improve visibility and reach.
Plan and execute strategies for distributing content across various channels, including websites, field medical, social media, email, and other platforms.
Track and analyze content performance metrics to identify what's working and what needs improvement.
Work with therapeutic area authors, legal, regulatory, and other stakeholders to ensure content is created and delivered effectively.
Stay abreast of country regulations and guidance that impact digital delivery of scientific information to external HCPs
Keep abreast of the latest trends and best practices in content and communication strategy.
Basic qualifications:
Bachelor's Degree and Ten Years’ Experience
OR
Masters' Degree and Eight Years’ Experience
OR
PhD and Two Years’ Experience
Preferred Qualifications:
Advanced scientific degree required (MD, PharmD or PhD)
Minimum 7 years experience in Medical Affairs with focus in medical communications, content strategy, and scientific engagement
Liver or Oncology experience preferred
Must have a thorough knowledge of healthcare ecosystem, concepts, practices, regulations and Guidelines regarding drug development, clinical research, clinical use and medical writing standards
Have the ability to understand the medical concepts and terminology, knowledge of relevant therapeutic approaches and therapeutic guidelines
Strong track record of written and oral communication skills to develop and present scientific information to varied audiences and articulate messages succinctly with demonstrated experience in medical writing
Experience in digital communications is preferred
Be familiar with searching medical literature, understanding and presenting research data, the
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