Senior Director, Strategic Communications
Human InterestAbout the role
Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits.
Nearly half of all working Americans are not saving enough for their future. Too often it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.
We are looking for an experienced Strategic Communications leader to help us get our story into the public eye, and leverage our position as a leader in our industry to cement our strategic advantages in the marketplace. As Human Interest’s VP of Strategic Communications, you will report directly to our Chief Revenue Officer. Your mission is to design and execute the media strategy that will position Human Interest as a value-add to customers across industries. Your success will be measured primarily through sales performance, brand awareness, and frequency, with the long-term goal of increasing brand visibility.
What you get to do every day
- Design and deliver a communications strategy that includes the management of our Public Relations partner to highlight the amazing inroads that Human Interest is making in the world of retirement savings benefits for small and medium-sized businesses.
- Create an integrated approach for proactive media relations on key business priorities each quarter. Develop and manage relationships with applicable industry/media representatives and proactively outreach to drive coverage
- Leverage your established network of media partners to strategically highlight the varied use cases for our product, and build brand awareness to key strategic sectors for the business
- Advance the strategy, experience, voice, campaigns, and capabilities of our brand to build a comprehensive communications presence in the market
- Craft communications and pitch masterfully written pieces to partners across various mediums (print, radio, digital, social, etc)
- Support the CRO in creating a leadership communications strategy to effectively position the members of the executive team as thought leaders and spokespeople on issues and in venues that are relevant to Human Interest
- Partner closely with peers in organizations to create media around Human Interest through a coordinated approach
- You will begin your journey as a team of one, operating both tactically and strategically as you build the function, eventually building and managing a team
What you bring to the role
- 15+ years of experience building a Communications presence for fast-growing companies (FinTech sector experience highly preferred)
- Strategic leadership of a Communications function for a B2B SaaS company (Fintech experience preferred)
- You have excellent writing and oral communication skills, and the ability to persuade and build consensus with internal and external stakeholders
- You demonstrate a deep understanding of external news and media outlets/channels and how to navigate them
- You have experience performing communication needs assessments (with key stakeholder analysis) to align communications with the needs of the business and define audiences to be addressed
- You have developed communication content tailored to the specific medium and audience requirements (e.g., emails, speeches, scripts, press releases, talking points, websites, briefing packets, preparation materials, backgrounders, and training decks)
- You easily build effective relationships with senior management
Why you will love working at Human Interest
Mission - Highly collaborative startup dedicated to supporting employee engagement and growth. It’s an opportunity to help solve one of the biggest unsolved problems in America: saving for retirement.
Culture - Our operating principles define how we come together as a team to do our work. They reflect Human Interest’s unique view on what’s important and what’s right. Documenting this core aspect of our culture helps employees make good decisions on their own. It also helps candidates considering career opportunities critically evaluate whether they will thrive at Human Interest.
- Customer obsession
- Long-term orientation
- Autonomous and accountable teams
- An escalating bar for talent and performance
- Fundamental optimism
Compensation - The on-target earnings (OTE) range target for the role seniority described i
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