Sr Manager, Marketing Operations

About ThreatDown

ThreatDown, the corporate business unit of Malwarebytes, is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams and MSPs that need speed without complexity. At ThreatDown, you'll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely.

ThreatDown is looking for..

A Sr. Manager, Marketing Operations to be the engine room of our Growth Marketing organization. You will own the systems, data, and processes that turn marketing investment into measurable pipeline.

This is a hands-on role for an operator who lives inside the marketing automation platform, CRM, and ABM/intent layer; who can architect a lead lifecycle one day and pressure-test attribution the next; and who genuinely enjoys making campaigns ship faster and smarter. You will partner closely with Demand Gen, Partner/MSP Marketing, Field Marketing, Product Marketing, and Revenue Operations to make sure every program is set up to win, and to prove that it did.

Compensation Range: The expected salary range for this role is $110–$135,000 annually + 10% bonus. Actual pay will be based on experience and qualifications.

What You Will Do:

• Marketing Automation & Martech: Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling.
• Lead Lifecycle & Routing: Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. Make sure every qualified lead reaches the right rep at the right time with the right context.
• Campaign Execution: Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. Set the standard for naming conventions, UTM hygiene, GDPR/CCPA/CAN-SPAM compliance, and deliverability.
• Data, Segmentation & ABM: Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. Lead deduplication, normalization, ICP segmentation, and ABM list orchestration through our account-based marketing and intent platform.
• Reporting, Attribution & Insights: Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. Own MQL→SQL→Opportunity→Won funnel reporting, multi-touch attribution, and program ROI.
• Process & Enablement: Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster.
• Budget & Planning Support: Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. Surface where dollars are working hardest and where to reallocate.
• Martech Evaluation: Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.

Skills You'll Need to Have:

• 4-7 years in B2B Marketing Operations, ideally in SaaS or cybersecurity, with at least 2 years owning a marketing automation platform end-to-end.
• Deep, hands-on expertise with an enterprise-grade marketing automation platform and a leading CRM. Comfortable building workflows, debugging integrations, and writing your own reports.
• Working knowledge of an account-based marketing / intent data platform.
• Strong grasp of B2B funnel mechanics: lead scoring, lifecycle stages, MQL/SQL definitions, attribution models, and pipeline reporting.
• Experience supporting partner-led or channel/MSP go-to-market motions is a strong plus.
• Analytical mindset — comfortable in Excel/Sheets at scale, and capable in SQL or a modern BI tool is a plus.
• Excellent project management skills. You can juggle 20 in-flight campaigns and still hit deadlines without dropping the QA pass.
• Clear, low-