National Account Manager, Small Format

Company Description

Reporting to the Senior Director of National Accounts, your main priority is leading our strategy and programs with a set group of National Accounts. You will be the main owner of all business-related activities and targets at national and market levels. Responsibilities include: owning budgets and results (Distribution, Price, Promotion, and Presence) at both the national and regional levels and developing productive business relationships with senior management in all assigned banners/divisions and at the customer's HQ offices.

Job Description

BUSINESS PLANNING AND EXECUTION

Build strategies and activities consistent with our goals and standards.

Allocates resources where the investment has the highest payback with important customers.

Guide the business planning and budget process for the assigned businesses.

Monitor market trends and feed relevant consumer and competitor information to the HQ Insights Department.

Reach the senior executive levels at each customer's HQ and the field-based personnel through Business Review to align our strategic goals with those of the customer.

IMPLEMENT RED BULL STANDARDS

Shelf/Distribution - Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Ensure all retailer account schematics reflect Red Bull standards relative to flow, package mix, Fair Space Index, and Strike Zone.

Price - sell our optimum prices by using best practices and available tools. Customizes presentations to appeal to customer's needs and fulfill mutual goals. Secure pricing and promotional programs that align with Red Bull internal guidance documents.

Promotion - Executes annual promotion schedule following RBNA goals and customer volume/share goals. Creatively sell Red Bull standards and price points in a way that resonates with the customer's needs. Ensure all promotions are accompanied by point of sale and incremental displays.

Presence - Customizes sales pitch to achieve account goals while driving permanent displays. Evaluate return on investment before recommending specific point of sale or customized solutions. Implement displays following RBNA guidelines.

BUDGET PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for each retailer.

Track and evaluate Trade Investments to ensure the highest return on investment.

Perform post-promotion analysis following all programs to evaluate promotional effectiveness and display execution.

Thoroughly analyze customers' sales to define priorities and focus for the team at both the national & BU levels.

RELATIONSHIP MANAGEMENT

Establish a 'Wiring Model' that ensures all BU management (DKA, DOD, RBDC) are wired with specific Red Bull personnel that manage the HQ & BU business.

Establish necessary tools and business review templates to ensure data consistency with BUs and DPs

Gather quarterly updates from marketing about the latest achievements/highlights and share them with your team, the retailer HQ teams, and regional personnel

Use the input from marketing and finance experts to develop plans and conceptual sell to the retailer HQ teams.

Coach broader account team to ensure successful partnerships, programs, key retail relationships, and collaborative relationships with Red Bull & Distributor Partners (DP) field personnel in each BU.

Qualifications

8+ years of Sales and Key Account experience

Experience managing national chain business in grocery and convenience channels

Experience using internal and external data sources (i.e. Nielsen, IRI, CPM, Sales Data)

In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry

Experience using software packages (CPM, SAP/BI)

Bachelor's Degree preferred or equivalent experience in lieu of degree

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.