Assistant Director of Marketing and Revenue Generation, Athletics

Position Title & Department:

 Assistant Director of Marketing and Revenue Generation, Athletics; Athletics Posting #

5365

Department Description:

As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

University Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:

The Assistant Director of Marketing and Revenue Generation plays a key role in enhancing the visibility, energy, and impact of USD Athletics through creative marketing strategies, campus engagement, and innovative revenue strategies. Reporting to the Senior Associate Athletic Director of Revenue Generation and Innovation, this position helps lead efforts to grow attendance, generate excitement, and build brand affinity across USD's ticketed sports programs and beyond. The Assistant Director also supervises a team of student workers and interns and partners with various campus and community groups to increase revenue.

Duties and Responsibilities:

Marketing and Revenue Operations 

• Assist the Senior Associate Athletic Director of Revenue Generation and Innovation in executing a comprehensive, long-term revenue generation strategy for USD Athletics.
• Collaborate in and support community and student outreach while driving brand recognition.

• Implement strategies for promotional planning, digital marketing, and branding to drive both revenue and engagement, with direction from the Senior Associate Athletic Director of Revenue Generation and Innovation.
• Collaborate in and support with all aspects of the Marketing and Promotions Department, to include but is not limited to:
• Working with the sponsorship sales team.
• Provide leadership and direction to marketing interns for athletics department activities as it relates to marketing, promotion and game operation activities.
• Assist to develop, direct and enhance the fan experience.
• Contribute to the creation of graphic and video content for in-game use in collaboration with creative services.

Student Engagement

• Implement promotional strategies tailored to students, faculty, staff, and the San Diego community.
• Assist in the development and execution of multi-channel marketing plans to increase visibility and attendance.
• Activate campus partnerships and student organizations to drive student attendance.
• Serve a point of contact for the official athletics student fan group
• Develop and manage a year-round calendar of student-facing initiatives for revenue generation purposes.

Staff Supervision & Development

• Recruit, train, and manage a team of student workers and marketing interns.
• Oversee assignment of gameday responsibilities and evaluate performance to foster leadership development.
• Manage ticketing student workers on gameday. 

Ticket Sales and Inventory Optimization

• Work closely with the ticketing department to help with community outreach and group sales
• Collaborate in ticketing initiative to drive attendance and generate revenue.
• Assist in executing plans set in place by the ticketing department