Account Manager

IQVIA is the industry leader in HCP data solutions fueling omnichannel digital campaigns. We provide industry leading data solutions for programmatic, social, email and AdvancedTV targeting. With hundreds of dimensions of professional, demographic, organizational, practice, clinical behavior and claims data, and a contact database of over 10 million HCPs (Physicians, NPs, PAs, Allied Health and Pharmacists to Hospital Professionals), we deliver solutions that enable digital targeting, engagement and measurement for agency, pharmaceutical, medical device, and biotech healthcare marketers.
 

As a member of IQVIA Digital, you will be a key contributor within a fast-growing product line at IQVIA;  programmatic and social markets for IQVIA’s industry leading healthcare provider data. This role is a hands-on position that requires a good mix of technical and business knowledge with extensive client engagement. You will participate in a wide range of business activities from leading internal team and client meetings, to managing requests queues and improving processes and working with various internal teams to ensure that client deliverables are ready in a timely fashion. As a part of the Digital Enablement COE, you’ll find a fast-paced, collaborative and fun work environment where smart people apply their talents to deliver innovative products and services with the objective of ensuring customer satisfaction.

Essential Job Functions:

The candidate will join a team that maximizes product value for our clients and their programs.  The candidate will primarily be responsible for directly managing our channel partners engaging in programmatic and social programs for key accounts.

The successful candidate will be measured by the level of client satisfaction and the ability to deliver on key product metrics:

• Own the overall product and deliverable relationship with assigned, high-value clients, which includes: Increasing adoption, ensuring retention, and satisfaction.
• Drive revenue from direct client relationships and/or in conjunction with their agencies
• Establish a trusted/strategic advisor relationship with each assigned client and drive continued value of our products.
• Diagnose and anticipate customer needs, craft potential solutions, establish product value with customers and follow up to ensure customer success.
• Understand client targeting needs, generate target files, load files into destination platforms and provide offline & online matches.
• Responsible for full compliance and adherence to FDA Pharma Guidelines (where applicable).
• Work with Sales and Operational teams to identify and develop upsell and “solution sales” opportunities.
• Advocate customer needs/issues across Product and Technology teams.
• Work with Product Management team to define new and existing product and reporting requirements. 
• Assist with the creation of proposals, contracts, RFP responses and other documentation in an effort to drive additional revenue for our products.
• Assist with training junior employees on tools and processes. 
• Be at ease working independently.
• Continue to proactively develop knowledge of the programmatic and social media landscape.

Qualifications:

To perform this job successfully, an individual must thrive on passion and collaboration. The requirements listed below are representative of the knowledge, skill, and ability required.

The successful candidate should have a excellent background in AdTech, including programmatic and social marketing, client facing Technical Product Management, Technical Account Management, and previous customer experience with a track record of increasing customer satisfaction, adoption and retention. 

REQUIRED SKILLS & EXPERIENCE

• BA degree with a specialty in communication, marketing, account management or computer science
• 4-5 years in a hands-on role managing Programmatic campaigns at an agency, onboarder, Management Platform/Social Ads API Platform, or DSP
• Previous experience in the field of digital media planning (2 plus years)
• Exposure to Medical / Pharmaceutical digital marketing industry
• Expertise in overall programmatic landscape, programmatic buying (DSP) and audience segmentation (DMP).
• Demonstrated experience in display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Media Math, LiveRamp etc.)
• Experience extracting and analyzing campaign reporting data and using this to share recommendations with internal teams
• Awareness of CAN-SPAM, CASL, CCPA, GDPR, and other regulatory standards related to marketing communication
• Time Management skills; effectively organize and prioritize, meeting all deadlines and delivering required results

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