Account Director, Experiential

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role And What You'll Do:
The Account Director, Experiential will lead the day-to-day support one of 160over90’s key accounts and all their exciting experiential efforts around the FIFA World Cup 26TM.  The Account Director will be responsible for the planning, coordination and bringing to life experiential marketing activations at FIFA Fan FestivalTM 2026 across multiple Host Cities for the duration of the FIFA World Cup 26TM.  This individual will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results.

Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing on the event marketing landscape (e.g. events, mobile tours, grassroots, field marketing, large productions, etc.), ultimately to drive conversion. This leader will be responsible for engagement across a large client and should have a proven success rate of increasing growth and profitability across multiple accounts, while leading a team of several individuals and varying talents.

The best candidate for the Account Director - Experiential position must have direct experience in the experiential marketing industry, but also knowledge of delivering digital, mobile and social elements within this landscape.  They will also help to deliver the value of our creative work, measurement of programs and drive business results through analytics. Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.

Responsibilities

Account Management

• Manage activity with account team
  • Provide strategic leadership for brand clients to the respective verticals and channels
  • Partners with Strategy & Creative team to ensure all needs are delivered correctly
  • Become an expert in our client’s competitive landscape, providing POV for the client on best in class, and additional learnings
  • Ensure briefs are received from clients that clearly deliver timing, expectations and budgets
  • Align expectations and monitor team’s workflow
  • Provide critical day-to-day supervision
  • Identify and suggest Training/Development needs
  • Provide ongoing performance feedback and empower team members
• Manage the collective experiential process
  • From brief, to strategy, to creative, to production to activation and everything in between
• Manage the creative process
  • In conjunction with the Strategy team, brief the creative team either personally or through close oversight of account managers, reviewing deliverables and comp materials
  • Work with team in the development of concepts and supporting tactics
• Responsible for develop