Director, Partner Marketing
WebflowAbout the role
At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We’re looking for a Director, Partner Marketing to help us take our growing agency partner program to the next level — scaling both the quantity and quality of partner-led impact. You’ll lead strategic marketing efforts to attract and activate high-potential agencies, and build a scalable co-marketing engine that amplifies our joint stories, drives shared demand, and elevates Webflow’s position in the market. By turning our partner ecosystem into a powerful growth channel, you’ll expand our reach, accelerate adoption, and help define what it means to go to market through partners in the WXP category.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $197,100 - $258,300
- Zone B: $187,200 - $244,800
- Zone C: $177,300 - $232,200
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
- $222,300 - $291,600
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the VP, Growth Marketing
As a Director, Partner Marketing, you’ll …
- Develop and lead the partner marketing strategy to grow Webflow’s agency ecosystem through targeted acquisition and high-impact engagement programs.
- Create and scale a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand and elevate both Webflow and partner brands.
- Collaborate closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions.
- Design and optimize the partner marketing funnel, from awareness to onboarding to ongoing engagement, using data to drive prioritization and investment.
- Measure and report on the impact of partner marketing, aligning efforts to pipeline, influence, and partner-sourced revenue goals.
- Serve as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a Director, Partner Marketing if you:
- Think like a strategic marketer and operator, with a track record of building and scaling partner-led go-to-market motions that drive measurable growth.
- Have a deep understanding of agency ecosystems, with experience marketing to or through agencies as a channel or growth lever.
- Collaborate seamlessly across teams, especially with brand, content, comms, growth, and product marketing — balancing big-picture vision with executional excellence.
- Communicate with clarity and influence, creating messaging and narratives that resonate with both partners and internal stakeholders.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Obsess over customer experience. We deeply understand wha
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