Product Marketing Lead

About Calm

Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices – to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.

What We Do

We are seeking a dynamic and results-driven Product Marketing Lead specializing in product marketing to lead and execute marketing strategies for Calm. This role focuses on driving user acquisition, engagement, and retention through innovative campaigns and data-driven insights. You will collaborate with cross-functional teams to develop product marketing strategies, manage project timelines, and ensure successful launches that align with business goals.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered. 

What You’ll Do

• Develop and implement product marketing strategies for app features and updates, including go-to-market plans
• Coordinate cross-functional teams (Product, Lifecycle, PR/Comms, etc.) to ensure marketing activities align with product development timelines
• Lead the creation and execution of integrated marketing campaigns, focusing on user acquisition, engagement, and retention
• Manage project timelines, deliverables, and budgets to ensure successful product launches and campaigns
• Analyze market trends, customer insights, and competitor performance to inform marketing strategies and identify new opportunities
• Oversee content development for campaigns, including in-app messaging, social media, email marketing, paid media, and other channels
• Track and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization
• Work closely with the Growth, User Experience, and Product teams to refine messaging and improve the overall user journey
• Lead A/B testing initiatives and optimize campaigns based on data insights and user feedback

Who You Are

• 5+ years of experience in product marketing, with a focus on mobile apps or digital products
• Proven experience in managing end-to-end marketing projects across multiple channels
• Strong understanding of app marketing, including app store optimization (ASO), push notifications, and mobile-specific advertising
• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to track app performance and user behavior
• Strong organizational and project management skills with a focus on delivering high-impact campaigns on time
• Ability to adapt quickly to changing priorities in a fast-paced, tech-driven environment
• Excellent communication and collaboration skills

Minimum Requirements

• Highly cross-functional marketer with experience working with growth marketing or user acquisition teams
• Proficiency in managing multiple marketing projects simultaneously, ensuring that all deadlines, budgets, and deliverables are met 
• Excellent interpersonal skills and the ability to lead and motivate cross-functional teams
• Familiarity with agile methodologies for project management

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:

$110,000 - $208,000

The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's g