SVP, Marketing - Global Client Group – Europe and Middle East

Location

Brookfield Place New York - 250 Vesey Street, 15th Floor

Brookfield Culture

Brookfield has a unique and dynamic culture.  We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader:  Entrepreneurial, Collaborative and Disciplined.  Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

Job Description

The SVP, Marketing – Europe and Middle East will be responsible for planning, developing and executing the region’s strategic marketing plan in alignment with business objectives and priorities. The ideal candidate has direct experience working within a global asset management organization and a history of managing marketing programs for institutional investors across the region.  The manager should be equally proficient with day-to-day marketing activities and long-term strategy. This individual will dually report to the Head of Marketing for the Global Client Group based in New York and the Managing Partner and Regional Head for Europe based in London. 

Responsibilities 

• Collaborate with regional customer relationship management and leadership to develop strategic marketing plans to reach the firm’s target audiences and channels. 

• Manage and execute integrated marketing programs highlighting focus strategies and themes, content and thought leadership, brand and promotional activities, conference and event strategy, digital, social and other communications. 

• Collaborate with investment and content teams to support the firm’s fund-raising initiatives with timely, compelling and well-positioned content; repurpose, repackage and translate material to support regional campaign efforts as needed.  

• Conduct competitor, customer and market surveillance to inform strategy. 

• Collaborate with business intelligence and sales teams to create a data-led marketing segmentation and lead generation strategy. 

• Evaluate the effectiveness of marketing programs using various KPIs. Monitor feedback from clients, prospects and sales professionals. Report and communicate learnings and conclusions to key stakeholders. 

• Ensure compliance with all corporate and regional regulatory requirements. 

• Collaborate with internal partners to drive successful execution of strategic initiatives such as the Global Investor Conference, Brookfield Academy, and other programs, as needed.  

 

Qualifications and Requirements 

• 10+ years of marketing experience in asset management, including direct experience working with institutional investors  

• Proven