Senior Product Marketing Manager (Remote)

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change.

At Availity, we're not just another Healthcare Technology company; we're pioneers reshaping the future of healthcare! With our headquarters in vibrant Jacksonville, FL, and an exciting office in Bangalore, India, along with an exceptional remote workforce across the United States, we're a global team united by a powerful mission.

We're on a mission to bring the focus back to what truly matters – patient care. As the leading healthcare engagement platform, we're the heartbeat of an industry that impacts millions. With over 2 million providers connected to health plans, and processing over 12 billion transactions annually, our influence is continually expanding.

Join our energetic, dynamic, and forward-thinking team where your ideas are celebrated, innovation is encouraged, and every contribution counts. We're transforming the healthcare landscape, solving communication challenges, and creating connections that empower the nation's premier healthcare ecosystem.

Reporting to the Senior Manager of Product Marketing, the Senior Product Marketing Manager is responsible for developing product marketing strategies that result in revenue growth and profitability.

A skilled storyteller, this leader will matrix manage across the org, create value conversations with Payers/Providers and deliver those stories through presentations and marketing efforts. This position works collaboratively across departments to develop content marketing plans, launch plans, support buyer journeys, thought leadership, lead generation campaigns, signature stories, collateral, sales tools, and presentations.

Sponsorship, in any form, is not available for this position.

Location: Remote, US
 

Why you want to work on this team:

• Our product marketing team is a fun, outgoing group that values teamwork and aims for the same level of success in everything that they do
• This role will partner with various groups in the organization providing higher visibility and opening doors for future career growth

To be qualified for this position you:

• Bachelor’s degree or equivalent business experience.
• Five plus years of experience in product marketing or product management experience in a high tech or health care environment. Healthcare background is required to be considered for this role.
• Self-directed and effective working independently, yet equally comfortable contributing in a team environment.
• Thrive in an entrepreneurial, fast-paced environment.
• Exceptional written and verbal skills.
• Creative and a persistent problem-solver.
• Must be collaborative - working well across functional groups to drive projects.
• Available to travel to support the needs of the business (1-2 per quarter).
• Pragmatic Marketing or Product Marketing Alliance Certification preferred.

You will set yourself apart with:

• Healthcare technology experience
• Experience marketing to health plans
• Pragmatic Marketing or Product Marketing Alliance Certification preferred.

You will be:

As a Product Marketing Manager, you will play a critical role in bridging the gap between product development and customer engagement, ensuring that the right products reach the right customers in a compelling way.

• Contextualizing – Build deep understanding of market trends, buyer (and user) personas, client needs and preferences, and value drivers relating to your assigned products and Availity at large.  Analyze & document competitors and industry dynamics to optimally position our capabilities in context of market opportunities and challenges we can solve for.
• Product positioning – Develop clear, value-based positioning for assigned products, communicating the unique differentiation for targeted buyer personas / target markets, the problems the product is intended to solve, and quantifying impact / outcomes.
• Go-to-market strategy – Create and implement strategic marketing plans to commercialize new and existing products – in close collaboration with cross-functional teams, such as sales, product management, and marketing.
• Product launches – Plan and execute launch programs to generate excitement and awareness amongst clients and prospects.  Coordinate launch activities across multiple channels, such as client communications, advertising, PR, events, digital marketing.
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