Associate Brand Manager, Advil

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Associate Brand Manager, Advil drives brand performance through data-driven analytics, strong cross-functional collaboration, and flawless marketing execution. This role analyses business and KPI trends to identify growth opportunities, leads e-commerce content and media strategy across customer platforms, and supports end-to-end innovation across multiple new product launches.

This is a full-time, flexible hybrid position requiring 3 days per week in-office, reporting to Haleon’s Warren, NJ office.

Key Responsibilities

1. Performance Management & Analytics

• Analyze business performance to uncover drivers and drainers, recommending actions to strengthen brand health and consumption short-term and long-term.

• Report on consumption, share, equity, media, and digital performance.

2. Innovation Brand PAL

• Support brand strategy input across the full innovation lifecycle, from ideation through launch and post-launch optimization.

• Partner cross-functionally with R&D, Insights, Packaging, Supply Chain, Sales, and Finance to drive aligned innovation plans.

• Lead go-to market planning in collaboration with agency and cross-functional teams, including launch timing, channel strategy, and execution plans.

• Support financial evaluation of innovation projects, including business cases, volume forecasts, and launch assumptions.

• Advise packaging development to ensure strong shelf impact and brand consistency.

3. E-Commerce

• Oversee digital performance & media allocation across major retailers.

• Manage creative development and approvals, ensuring alignment with brand, promotions, retailer & MRL requirements, brand objectives, and platform best practices.

• Partner with Amazon team on assortment optimization for creation of new packs that will drive incremental brand performance.

• Partner with Last Mile leads on campaign planning, spend allocation and cross-retailer activations.

Why you? 

Basic Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.

• Minimum 2 years of experience in Brand Management, Trade Marketing, Digital Marketing related role with familiarity with market insight systems (e,g, IRI/Nielsen/Numerator), digital analytics, social listening, and performance media dashboards working in a related industry.

• Experience executing full-funnel marketing campaigns.

• Experience driving and leading a marketing project.

• Must be data‑driven with ability to identify patterns, drivers, risks and opportunities.

• Demonstrated ability to take initiative, anticipates needs, and proposes solutions rather than waiting for direction.

• Ability to manage multiple, complex projects and tracks progress carefully.

• Demonstrated ability to builds strong relationships, communicate clearly and adapt to different audiences.

• Must be comfortable navigating evolving digital tools, platforms, and content requirements.

• Actively seeks consumer insights and incorporates them into decisions and understands how consumers shop, behave online, and perceive brands.

• Must be able to work in high volume, fast paced environment.

Preferred Skills:

• Experience preferably in CPG.

• Executing full funnel marketing campaigns.

• Experience working with creative, media and shopper agencies.

• Experience leading a consumer-focused project (e,g, Innovation project, Marketing Campaign).

Compensation: The salary range for this role is: $115,765 - $1