Director, EMF Segment Go-to-Market, Visa Direct North America

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Job Description

The Director, EMF Go-To-Market Lead is responsible for defining and executing segment‑specific GTM strategies that accelerate adoption of Visa Direct and real‑time payment solutions across high‑velocity platforms, merchants, and ecosystem partners. This role sits at the intersection of strategy, sales, marketing, and product, with a mandate to expand the EMF ecosystem, unlock new use cases, and drive scalable growth across remitters, enablers, merchants, and fintech's.

The Director will lead a high‑performing team, partner closely with Product, Sales and Marketing, and serve as an external ambassador for Visa Direct at industry events and strategic client engagements. This role requires deep expertise in real‑time payments and money movement, strong commercial acumen, and the ability to translate complex, multi‑rail solutions into clear customer and partner value.

Strategic GTM Leadership

• Lead the development and execution of agile, scalable GTM strategies tailored to EMF segments, including remitters, enablers, merchants, and fintechs.
• Drive adoption of real time payments and push payment solutions, including card based, account based, and wallet based payout models.
• Identify priority use cases, platforms, and partner archetypes to scale Visa Direct and real time money movement across fast evolving digital ecosystems.
• Translate Visa Direct and RTP capabilities into segment specific value propositions that support growth, differentiation, and ecosystem expansion.

Ecosystem Partner Collaboration

• Work closely with Sales to accelerate pipeline development, shape account level strategies, and drive ecosystem led opportunities.
• Develop and execute partner strategies with fintech platforms, enablers, ISVs, and processors to scale real time funding and payout solutions.
• Support complex, multi party opportunities and RFPs by providing ecosystem insights, RTP expertise, and solution design leadership.

Solution Value Articulation

• Clearly articulate the value of Visa Direct and real time payment capabilities, including: Cross border and domestic real-time payouts, digital wallets, card and account based push payments, specialized value added services
• Act as a subject matter expert on real time payments and modern money movement architectures, bridging product, commercial, and customer perspectives.
• Enable internal and external stakeholders with compelling messaging, use cases, and proof points aligned to EMF customer needs.

Marketing Activation & Enablement

• Partner with Marketing to shape integrated campaigns, thought leadership, and demand generation initiatives focused on real time payments and Visa Direct use cases.
• Influence commercial constructs, packaging, and GTM motions that support platform led and ecosystem driven RTP adoption.
• Ensure sales and partner teams are enabled with tools, messaging, and training to execute real time payment GTM strategies at scale.

Deal Pricing & RFP Leadership

• Support EMF deal strategy, including pricing frameworks and commercial models for real time and push payment solutions.
• Lead or support executive level RFP responses requiring deep understanding of RTP rails, ecosystem dependencies, and implementation models.
• Provide escalation support for high priority and complex opportunities involving real time payments and multi rail architectures.

People Leadership & External Representation

• Lead, develop, and inspire a high performing GTM team, fostering a culture of accountability, collaboration, and results.
• Coach team members on strategic thinking, ecosystem led selling, and executive level communication.
• Represent Visa Direct externally at industry events, conferences, and partner forums as a thought leader in real time payments and digital money movement.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of w