Sr. Regional Activation Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Sr. Regional Activation Manager

Location: Chicago, IL

Job Type: FT

About the Role:  

The Senior Regional Activation Manager leads and evolves localized marketing initiatives in support of Curaleaf’s sales teams across Illinois. This remote role acts as a senior regional marketing leader, partnering closely with national brand teams to shape promotions, activation strategy, and go-to-market execution while ensuring consistent, compliant brand delivery across the route-to-market (RTM).

The ideal candidate is a strategic and highly executional marketer who thrives on bringing brands to life through elevated regional activations, events, and partnerships. This role balances vision and hands-on delivery, serving as a key thought partner to sales and marketing leadership in a highly regulated industry.

What You’ll Do: 

Regional Marketing Strategy & Execution

• Lead the execution and regional customization of national marketing strategies, tailoring plans to Illinois-specific market dynamics and regulations.
• Own the regional activation calendar, ensuring strong pipeline planning, executional excellence, and post-activation analysis.
• Oversee and prioritize incoming field requests for marketing assets (digital, POS, experiential), ensuring alignment with strategic objectives.

Channel, Outlet & Event Activation

• Set the standard for merchandising, display, and POS execution across Illinois, ensuring brand consistency and elevated retail presence.
• Lead the planning, execution, and optimization of high-impact local events, pop-ups, and demos; manage and forecast regional activation budgets.
• Own the Illinois event calendar and ensure flawless, compliant execution across all activations.

Cross-Functional Leadership & Collaboration

• Serve as the senior regional marketing partner to sales, retail, marketing, and compliance teams to drive regional performance.
• Act as a trusted brand steward, ensuring brand standards, messaging, and executional excellence across all initiatives.
• Provide guidance and mentorship to junior or field marketing partners as applicable.

Promotions & Product Launches

• Lead Illinois-focused product launches and promotions, serving as the point owner for regional readiness.
• Ensure retail and sales teams are fully supported with timelines, tools, training materials, and activation playbooks.

Customer Engagement & Brand Advocacy

• Drive regional brand excitement across the RTM through strategic partnerships, activations, and influencer engagement.
• Identify and cultivate key Illinois-based partnerships and community opportunities to expand brand visibility and advocacy.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 6–8 years of progressive field marketing, regional activation, or experiential marketing experience.
• Proven expertise leading large-scale events, launches, and multi-channel activations.
• Strong understanding of the cannabis consumer and passion for the industry (both active and curious).
• Exceptional organizational, prioritization, and calendar management skills, with the ability to manage complexity at scale.
• Experience managing regional brand pages, digital platforms, or localized content strategies.
• Strategic, creative thinker with strong executional discipline in a tightly regulated environment.
• Willingness to travel within Illinois and collaborate cross-functionally.

What We Offer:

Health & Wellness
•    Medical, dental, and vision insurance*
•    Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
•    Employee Assistance Program (EAP)
•    Wellness program and challenges
•    Gym discounts