Product Marketing Lead

Change.org is searching for a Product Marketing Lead to drive go-to-market strategy and help shape the offering for a new elections product we’ll be building iteratively throughout the 2025 local election schedule. With a passion for growth and deep empathy for their customer, this individual will lead all activities across the product marketing lifecycle including market research, outreach and pilot programs en route to launching and scaling the product in 2026 and beyond. 

The successful functioning of democracy relies on informed citizens, yet many voters lack the information they need to make educated decisions in local elections, leaving them to vote uninformed or abstain from voting altogether. Over the next 6-9 months we endeavor to answer the following questions:

• How might we educate voters with a best-in-class mobile-first voting experience?
• How might we build tools for supervoters & endorsers to help inform fellow citizens?
• How might we engage candidates to interact with their potential constituents?

Key Outcomes:

• Design, execute, and iterate beta and pilot programs to drive learning, product iteration and overall distribution strategies
• Mature our market research, segmentation and voice of customer strategies to uncovering actionable insights from voters, endorsers and candidates
• Drive effective partnership and outreach strategies to engage the full ecosystem of voters, endorsers, campaigns and influencers,
• Develop and implement product-led growth and channel strategies to drive voter acquisition and engagement
• Collaborate closely with product, engineering, and UX design leads to integrate market insights into the overall product process.

The most important skills and capabilities for the role are: 

• Go-to-Market: Capacity to lead the entire lifecycle from beta testing to pilot programming through launch and multi-channel acquisition strategies.
• Partnerships & Outreach: Expertise and energy for forging organizational partnerships and driving direct outreach to endorsers, influencers and campaigns 
• Market Research & Positioning: Skilled at leveraging quantitative and qualitative methods to identify trends, user needs, and positioning strategies.
• Data-Driven Decision Making: Strong analytical skills with the ability to synthesize complex data into actionable marketing and PLG strategies.
• Leadership & Drive - Intrinsically motivated by driving impact and outcomes with a bias to action and challenger mindset.

Target experience:

• 8+ years of experience in a product marketing or growth role
• 2+ years experience in political tech, civic tech, social impact or related field 
• A track record of driving the full product marketing lifecycle from market research to go-to-market planning and execution
• Demonstrable experience in running pilot programs, outreach campaigns and growth strategies (both marketing-led and product-led)
• Expertise in product position and messaging to diverse personas and segments
• Bonus: experience in campaigning or elections tech

Interested? Great! Here's what you should know:

This is a full time role based in the United States.

We’re currently able to hire staff based in the following US locations: Alaska (AK), Arizona (AZ), California (CA), Connecticut (CT), District of Columbia (DC), Florida (FL), Georgia (GA), Illinois (IL), Iowa (IA), Kansas (KS), Maryland (MD), Massachusetts (MA), Minnesota (MN), Missouri (MO), New Jersey (NJ), New York (NY), North Carolina (NC), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), Texas (TX), Vermont (VT), Virginia (VA), Washington (WA), Wisconsin (WI).

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Product Marketing Lead is $200,000 USD in San Francisco/New York, is $190,000 USD in Austin/Boston/LA/DC/Seattle, is $170,000 USD in all other US locations. Benefits and perks also vary based on location. 

Our ev