Description

NYU Metro Center is seeking a full-time Digital Director to design, lead, and manage an integrated digital strategy that builds power to protect and strengthen public education. This role oversees all digital programs—including content, mobilization, email, SMS, social media, and digital advertising—while managing systems, consultants, and contracts to ensure high-impact engagement and measurable results.

The Digital Director will also develop and implement scalable systems and digital infrastructure that support organizational work, empower coalition partners, engage grassroots supporters, and drive results.

Key Responsibilities

Digital Strategy & Leadership

• Lead the digital team, setting priorities and aligning work with campaign goals
• Design and execute comprehensive digital campaign strategies
• Manage cross-channel coordination (email, SMS, social, advertising, mobilization)
• Oversee digital calendar across all platforms
• Manage digital tools (Mobilize, Scale to Win, Hustle, Action Network, EveryAction, Buffer)
• Establish performance metrics and lead analytics/reporting

Digital Infrastructure & Systems Management

• Build and manage digital tech stack, including CRM integration
• Ensure data integrity, segmentation, and compliance
• Maintain supporter engagement pathways and data systems
• Develop dashboards and performance tracking reports
• Implement A/B testing strategies

Email & SMS Programs

• Lead strategic direction for email and SMS campaigns
• Develop campaigns to grow and engage supporter base
• Manage vendor coordination and CRM integration
• Ensure best practices in deliverability and segmentation
• Train and oversee SMS outreach teams

Social Media & Content Management

• Oversee cross-platform content strategy
• Manage content calendars and scheduling tools
• Supervise creation of digital assets (graphics, video, toolkits)
• Build and maintain influencer relationships
• Align digital storytelling with communications strategy

Digital Organizing & Mobilization

• Design strategies to move online supporters to offline action
• Manage platforms like Mobilize and Scale to Win
• Support organizing efforts (events, phone banks, town halls)
• Develop volunteer engagement pathways
• Collaborate with partners on coordinated efforts

Advertising & Outreach

• Develop and manage digital advertising strategies
• Oversee ad budgets, vendors, and campaign performance
• Manage targeting, approvals, and reporting
• Optimize campaigns using audience data

Collaboration & Partner Support

• Build relationships with digital partners and stakeholders
• Create toolkits and campaign assets for partner use
• Support joint campaigns and collaborative initiatives
• Provide strategic guidance during key campaign moments

Data, Reporting & Evaluation

• Lead data collection and performance analysis
• Develop dashboards and reporting systems
• Provide actionable insights and recommendations
• Align digital metrics with organizational goals

Work Environment

The weekly scope of work will vary based on program priorities and collaboration with NYU Metro Center staff, partners, and consultants.

This role will be supervised by Megan Hester and will not have supervisory responsibilities.

Pay: In compliance with NYC’s Pay Transparency Act, the annual base salary range for this position is $85,000-$95,000. New York University considers factors such as (but not limited to) the specific grant funding and the terms of the research grant when extending an offer.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 3–5 years of experience in digital marketing, digital strategy, or a related field
• Minimum of 3–5 years of experience in a leadership role, managing teams and cross-functional projects
• Strong familiarity with digital tools, including:
  • Analytics platforms (e.g., Google Analytics)
  • CRM systems (e.g., Salesforce)
  • Content management systems (e.g., WordPress)

Preferred Qualifications

• Master’s degree (e.g., MBA or related field) preferred

Application Instructions

• To apply, please submit a CV and cover