Associate Director, NA Omnichannel SEM and SEO Lead

Job Title: Associate Director, NA Omnichannel SEM and SEO Lead

Location: Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. 

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.  

The NA GTMC OC team has been created to: 

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes  

• Free up capacity in marketing teams to focus on brand and content strategy 

• Accelerate and standardize omnichannel operations processes 

• Improve sharing of best practice 

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts 

• Realize efficiencies and economies of scale across the North America and Global marketing organizations 

The NA OC SEO and SEM Lead role works with Web and Media colleagues to ensure the SEO and SEM strategy supports the wider North America Omnichannel vision. This role will build processes and procedures to efficiently manage search across the portfolio with the support of agencies, but also with a rapid-response, hands-on-keyboard capability. This role requires a candidate comfortable in operating in an ambiguous, fast-paced environment. 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Search Engine Marketing (SEM) 

• Help write effective ad copy in partnership with the brand teams.  Ensuring copy stay within legal and regulatory regulations.  

• Develop action plans for achieving and measuring media success, including setting key metrics, measurement, and optimization strategies. 

• Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in these quickly evolving media channels. 

• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies. 

• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results. 

• Regularly run health checks for optimal account structure performance. 

• Maintain and utilize vendor relationships to help maximize performance.