Director, Social Media & Influencer

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

Reporting to the VP of Corporate Marketing, the Social Media & Influencer Director will lead Later's social media strategy and team, driving innovation and business results across platforms. You will oversee all aspects of Later's social presence, from high-level strategy to team development, ensuring our social channels effectively showcase our brand, products, and thought leadership to enterprise B2C brands and agencies. This role requires a strategic thinker with proven experience in building high-performing social media teams and demonstrating measurable business impact.

What you'll be doing:

Strategic Leadership & Vision

• Develop and execute a comprehensive, multi-platform social media strategy aligned with Later's business objectives and target audiences
• Define KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and revenue growth
• Spearhead innovative social media initiatives that position Later as the leader in social media management and influencer marketing
• Identify emerging platforms, technologies, and trends to keep Later at the forefront of social media innovation
• Develop and own the long-term roadmap for social media growth and impact

Team Leadership & Development

• Lead, mentor, and grow a high-performing social media team, including hiring, training, and performance management
• Foster a culture of creativity, data-driven decision making, and continuous improvement
• Conduct regular performance reviews and create growth opportunities for team members
• Establish clear roles, responsibilities, and workflows to maximize team efficiency and output quality
• Identify skill gaps and provide professional development opportunities for team growth

Cross-Functional Leadership

• Serve as the social media authority across the organization, advising leadership on platform changes, industry shifts, and strategic opportunities
• Collaborate with Product Marketing, Content Marketing, Demand Generation, and Creative teams to develop integrated campaigns that achieve business goals
• Partner with Sales and Customer Success teams to leverage social content in the buyer journey
• Work with Product teams to showcase Later's features and gather customer feedback
• Present social performance, insights, and recommendations to C-level executives and board members

Budget & Resource Management

• Develop and manage annual social media budget, ensuring efficient allocation of resources
• Evaluate and select tools, technologies, and platforms to support social media operations
• Manage relationships with external vendors, agencies, and influencer partners
• Implement processes to maximize team productivity and content quality

Analytics, Reporting & Optimization

• Establish comprehensive analytics frameworks to measure social media performance against business goals
• Develop executive-level reporting that demonstrates the impact of social media on pipeline and revenue
• Lead data-driven optimization efforts to continuously improve content performance and ROI