Altra: GTM Senior Coordinator, Wholesale

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.   

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.  

What will you do? 

A day in the life of a GTM Senior Coordinator, Wholesale at Altra looks a little like this. 

The GTM Senior Coordinator, Wholesale will be supporting Altra's Go-To-Market Team by creating and executing marketing plans for key retail accounts for outdoor, run, and specialty channels in the US market. You’ll be a critical partner to the sales and field marketing teams as they sell in each season, and drive sell through in the marketplace, working closely with the rest of the GTM Team and reporting to the GTM Director. The GTM team is critical to our sell-in and sell-through at retail and creates compelling selling materials, retail tools, sales meeting presentations, and channel and account specific plans.  

Let's break down that day-in-the-life a bit more. 

• Working closely with the Manager of GTM and Wholesale Sales team, support the execution of COOP marketing plans. 

• Support the Manager of GTM by interfacing smaller retail accounts and the sales team to deliver on marketing requests. 

• Support the development and lead execution of the retail tool kit of assets supporting all retailers in US market. 

• Support ideation, coordination and execution of product launch events and key marketing moments. 

• Concept and deliver retailer sales incentive programs and monitor sell-through metrics. 

• Manage training tool development including Myagi training video development and deployment, creating specific channels and content to support channel needs. 

• Liaison between field marketing team and Creative Team – manage, prioritize, and execute incoming requests. 

• Manage all billing and PO activities for retail marketing team, including Annual COOP plans for Wholesale Channel accounts. 

• Travel to Retailer meetings, staff training and events, as required. 

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-4 years of experience, and professional achievements.   

The foundation skills you will need in this position are: 

• 3-4 years of relevant experience in the running or outdoor industry. 

• 3+ years of experience in a sales or marketing related role.