Senior Brand Marketing Director, Streaming & Networks, Nordics

<p><b><span>Welcome to Warner Bros. Discovery… the stuff dreams are made of.</span></b></p><p></p><p><b><span>Who We Are… </span></b></p><p><span>When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…</span></p><p></p><p><span>From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.</span></p><p></p><p><b>About the Role:</b></p><p>As the Senior Brand Marketing Director, Streaming &amp; Networks you will spearhead the marketing strategy and drive brand growth for Warner Bros. Discovery's streaming service Max and our linear channels across the Nordics. Your leadership will be pivotal in elevating the brands for Max and our linear channels throughout the region. You will utilize data-driven insights to refine campaign effectiveness, inform strategic decisions and fuel brand growth.</p><p></p><p>Leveraging our global and local original content, you will create impactful campaign moments that drive FOMO, resonate with audiences, enhance brand consideration, awareness and engagement. You will play a key role in scaling the business through innovative Nordic marketing strategies, fostering a culture of bold and imaginative thinking while streamlining processes for enhanced collaboration and efficiency between teams and markets.</p><p></p><p>We seek an ambitious and results-oriented marketing leader with a proven track record to cultivate strong brand affinity. Your expertise in media planning, optimization and KPI analysis will be crucial in supporting the country marketing leaders and social teams to achieve executional excellence.</p><p></p><p><b>Key Responsibilities:</b></p><ul><li><p><span>Develop and implement comprehensive Nordic campaign and brand strategies for Max and our flagship channels, improving campaign effectiveness, consumer engagement and FOMO</span></p></li><li><p><span>Monitor and report on brand health in the region</span></p></li><li><p><span>Track performance for Max and our channel portfolio Kanal 5, TVNorge and TV5</span></p></li><li><p><span>Create and maintain essential brand communication tools, including brand bibles, decks and sizzles for Max and our linear channels</span></p></li><li><p><span>Act as a brand guardian for Max, Kanal 5, TVNorge and TV5, ensuring consistent brand representation across the business</span></p></li><li><p><span>Drive brand innovation, identifying new opportunities to build and evolve our brands based on consumer needs and trends</span></p></li><li><p><span>Lead the creative route selection and approval for major campaigns</span></p></li><li><p><span>Foster creative innovation; develop and execute disruptive, world-class campaigns that position Max and our linear channels as essential platforms </span></p></li><li><p><span>Collaborate effectively with media agencies to develop and implement media playbooks</span></p></li><li><p><span>Ensure timely campaign execution, communicate campaign results to stakeholders and apply learnings to future campaigns</span></p></li><li><p><span>Analyze collective campaign performance against marketing plan objectives</span></p></li><li><p><span>Champion brand purpose and integrate it into brand definitions and consumer touchpoints</span></p></li><li><p><span>Lead, mentor, and develop large, diverse, and cross-functional marketing teams</span></p></li><li><p><span>Utilize PCA, competitive analysis, and campaign data to optimize decision-making and measure campaign effectiveness</span></p></li></ul><p></p><p><b><span>Your Experience:</span></b></p><ul><li><p><span>Extensive experience in brand marketing and leadership roles within the streaming industry is essential</span></p></li><li><p><span>Proven expertise in managing streaming workflows for both local productions and global international titles</span></p></li><li><p><span>A creative mind to deliver impactful brand campaigns that drive streaming and networks growth</span></p></li><li><p><span>Considerable experience in managing media agency relationships</span></p></li><li><p><span>Demonstrated ability to inspire outstanding creative work that delivers engagement, brand growth and business results</span></p></li><li><p><span>Proven experience building brands and developing results-oriented marketing plans </span></p></li><li><p><span>Familiarity with brand fundamentals (architecture, identity, and competitive positioning)</span></p></li><li><p><span>Exceptional leadership skills with experience managing and mentoring large, diverse, and cross-functional m