Personalization & CRM Analytics Manager

Job ID: 278406
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Yes

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

The Manager of Personalization & CRM Analytics is responsible for advancing Sephora's client-centric strategies. You'll be part of the Personalization Data Science and Analytics team and as thought leader to answer complex business questions by analyzing customer and digital data, leading scenario forecasting, and planning tests. As a central player in an agile team, this role manages the end-to-end A/B testing process across email, mobile, site, and digital media to optimize personalization and CRM. This requires strong cross-functional leadership and partnership to engage clients and drive high-value behaviors.   Responsibilities:   Discovery Analytics  Proactively strategize and plan roadmap of new and exciting areas of analytical discovery which will inform strategic plans and vision for CRM Programs & Personalization testing. Work closely with channel leads & our strategy team to identify areas of focus for the year and strategize how to best deep dive into our data to both help prove out their ideas, and identify additional opportunity areas.    Results Measurement & Insights  Manage measurement results of Personalization/CRM A/B tests within SCRUM. Own regular reporting and testing of our CRM Programs & related campaigns and present all results to relevant stakeholders with clear & concise communication while also providing own lens of what is working/ what is not and next steps.   Campaign Sizing, Test Design & Coordination Ensure test designs of all pilots align with stakeholders’ goals and ensure significant reads when results are measured. Work with channel leads & marketing orchestration team to ensure tests & campaigns are setup, built and executed accurately. Lead QA on data issues when they arise to find effective and timely fixes to avoid extended periods of campaign errors.   Qualifications:

• Minimum of 4-6+ Years of experience in B2C marketing and/or client analytics
• 4+ Years experience writing complex queries on large databases
• 4+ Years experience with A/B testing setup, execution and measurement
• Bachelor's degree in business, analytics or other related field preferred

  Skills and Competencies:

• Ability to review large amounts of data and provide strategic and actionable inferences and recommendations based on patterns and trends 
• Fluency in core analytics toolkit:  
  • Advanced SQL  (Databricks)
  • Knowledge of Statistical methodologies relating to A/B and multi-variate Testing 
  • Data visualization in Tableau 
  • R/Python a plus 
  • Advanced Excel and Powerpoint skills 
• Experience with managing direct reports is preferred 
• Ability to balance deep analytical rigor with business reality, marketing activation capabilities and timelines to build solutions that are both practical and reliable 
• Ability to hear stakeholders' needs and business trends and deep dive into newly explored areas of analytics to eventually inform strategic decisioning
• Understanding of statistical modeling and quantitative analysis techniques  
• Experience with A/B testing and BI tools (e.g. APT Test & Learn, Adobe Target, Tableau)  
• Excellent attention to detail, written and oral communication skills 
• Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels 
• Flexible and adaptive, enjoys an ever-changing, dynamic work environment 
• Comfortable with ambiguity 
• Ability to work with tight deadlines and handle multiple projects 
• Intellectual curiosity and willingness to accept feedback 
• Not afraid to fail, gain insights and apply to future  #LI-AZ1 

 

The annual base salary range for this position is $128,265.00 - $154,000.00 The actual