Senior Connections Manager, Programmatic Media

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Where you shine
The Programmatic Senior Manager will be responsible for media planning and buying based upon client KPIs, as well as maintaining and analyzing campaign performance data. This role will also be responsible for assisting in department strategy development and processes.    What your success will look like

• Management of client campaigns including; strategy, issuing RFPs, trafficking and reporting.
• Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
• Presents recommendations to managers, clients and prospects
• Actively manages optimizations to assure client success
• Assists in the management of tagging and tracking URLs
• Working in multiple DSPs such as DV360 and TheTradeDesk
• Executes media plans within DSPs, publishers, networks, and managed partner relationships
• Assist in new business, RFPs, client development strategies as needed.
• Learn, research and present current industry trends and developments

Who you are and what you bring

• About 3+ years in digital with a focus in Programmatic Media
• Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred
• Experience with digital or media agency preferred
• Experience in DV360 and/or TheTradeDesk required
• Proactive, self-starter with great organizational and time management skills
• Understanding of traditional banners, mobile, video, social and cross device media tactics
• Strong software use skills including in-depth knowledge of other Microsoft Office applications
• (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
• Familiarity with conversion tracking methodologies
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers
• Excellent interpersonal skills, including strong written and verbal communication skills
• Ability to handle multiple assignments with effective resolution of conflicting priorities
• Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
• Proactive, self-starter willing to learn new things and be a change agent for the Team
• Ability to work well in individually as well as a team

The base salary for this position at the time of this posting may range from $45,000 to $90,000 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP company. For more information, please visit our website, and follow VML on our social channels via Instagram,