Vice President, Campaign Management

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in merchandise & D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers merch and D2C for UMG’s labels, artists, and Bravado. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, merchandising, fulfillment, customer service, technology, and more.

The VP, Campaign Management will play a critical role at Famehouse, leading the team who acts as the nexus of all campaign activity across the business. Overseeing one of our largest teams, you will work closely with our Label partners, Account Management teams, and cross-functional partners across Famehouse and UMG to lead the exceptional execution of campaigns & client operations across our service areas—spanning merch & music campaigns across eCommerce, Tour, Retail, and Licensing.

This role is a client-facing, services operations leader, overseeing the complex project and global campaign management required to deliver against our strategy, both at scale and at the individual artist level. Candidates must be operationally savvy, possess strong communication skills and be adept at navigating dynamic artist service scenarios.

Ideal candidates have strong experience leading large teams, as well as a background in music and merchandise. Must have a passion for delivering exceptional client experiences that set the bar in super-serving both artists, labels, and most importantly, their fans.

What You’ll Do

Function & Team Leadership

• Lead the Campaign Management department, setting vision, standards, and operating models across all campaigns and channels.

• Serve as the primary point of escalation for the team, partnering closely with Account Management leadership to quickly resolve issues and unblock work.

• Build and develop a high-performing, multi-layered team; drive accountability, coaching, and clear performance expectations.

Client Service Operations Ownership

• Act as a senior, client-facing expert on campaign execution, timelines, risks, and resourcing across D2C, tour, retail and licensing.

• Navigate internal and external politics with tact while protecting realistic delivery plans and operational integrity.

• Communicate options and trade-offs clearly to artists’ teams, labels, and internal stakeholders.

Campaign & Workflow Management

• Oversee Campaign Management ownership of key milestones across the full lifecycle: planning, product and merch development, content and asset readiness, launch, and ongoing performance and inventory management.

• Ensure campaigns are executed on time, on brief, and in alignment with commercial targets and channel strategies.

• Drive rigorous documentation, status reporting, and risk management across all active campaigns.

Process Design & Optimization

• Design, refine, and scale workflows, RACIs, and playbooks for Campaign Management, grounded in your understanding of the full process map and channel-specific requirements.

• Continuously improve processes based on client feedback, team feedback, and business trends to increase speed, quality, and predictability.

• Partner with Operations, Tech, and Data teams to ensure tools, systems, and dashboards support efficient planning and execution.

Resource & Capacity Management

• Own resource allocation across the Campaign Management team in a highly dynamic, fast-paced environment.

• Balance workloads and priorities against business needs, campaign complexity, and client tiers.

• Collaborate with leadership on headcount, budget, and flexible resourcing models.

Cross-Functional Partnership

• Be an exceptional partner to leaders across Account Management, Creative, Store Management, Commercial &a